Adobe Experience Cloud Blog

NOVEMBER 1, 2013

You take it personally when people say social media does not work for lead generation , or that it’s a waste of time. You’re not too thrilled when a new social network emerges out of nowhere. At times you get overwhelmed by all of the different events, eBooks, and webinars you have to promote and ads you have to run.

Social Media 48

Social Media Social Marketing Media Paid Search Agency 48

Exo B2B

JUNE 5, 2018

These are the audiences that are targeted in our innovative approach but also, in a strategy that appeals to the media and social networks. The importance of media and social networks. Obviously, the trending ones are social networks. In the seven Social Media projects types, we find thought leadership.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Ambal's Amusings

DECEMBER 2, 2009

Here are some questions to ask yourself: What content has been most effective in terms of traffic, buzz or comments? Perhaps you'll benefit from spending less time on blog posts and more time on Twitter or Facebook, or another social networking platform. Or a video, podcast, ebook, white paper or webinar? Not effort.

Thought Leadership 100

Thought Leadership Content Buzz Newsletter 100

KoMarketing Associates

MAY 16, 2013

In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Gartner attempts to use video and webinar posts with short descriptions to separate itself from the pack. Standout Tactic: . Standout Tactic: .

Facebook 120

Facebook B2B Gartner Best Practices 120

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. Post on Google Buzz. As the authors of the report note: In the old days….

Work Management 100

Work Management Marketing Management Consulting Digg 100

Hubspot

AUGUST 9, 2010

With all the buzz about social media, email often gets overlooked as a powerful B2B marketing tool. Free Webinar-On-Demand: Social Media Optimization Is The New SEO With Brian Solis. New Media thought leader, Brian Solis, shares how to implement and manage a Social Media Optimization (SMO) program.

Network Marketing 28

Network Marketing Social Networks Inbound Marketing Social Marketing 28

Buzz Marketing for Technology

JULY 28, 2008

Unisfair Upgrades Its Virtual Events and Environments for Businesses - Restoring the Meaning of Virtual Collaboration - Recording of Friday’s webinar on the future of work - The Design of Knowledge Work … The Industrial Era vs. The Networked Age - From Secretaries to Virtual Assistants to … Social Media Assistants?

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

SnapApp

JANUARY 10, 2012

When Google announced its latest foray into the social media sphere, many marketers wondered if the search giant would raise the social bar with Google+ or if it would be just another social network. Google+ and the social media marketing puzzle. Google+ hangouts are essentially a built-in live meeting tool.

Facebook 48

Facebook Google Ideal Customer Profiles Social Networks 48

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. Check out all the details and save 50% (only $297 for a limited time).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. During an Event. After an Event.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Hubspot

FEBRUARY 1, 2021

If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”. Creating an event page on LinkedIn also gives attendees the opportunity to post questions and network with each other. Ask early registrants to write blog posts.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

AUGUST 20, 2009

My old boss used to say to me “none of our Financial Services customers are waiting to fix their mortgage exposure issues – they are diving in right now and we can’t wait 45 days to put on a brilliant webinar on How to Solve Today’s Mortgage Crisis – we need to do it right now!” Tags: social media Customer.

Planning 100

Planning Advertising Agencies Webinar Metrics Social Networks 100

Convince & Convert

SEPTEMBER 22, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MAY 12, 2010

>> Would You Try It With a Fox [link] [link] jeff_molander They're saying no because “social media&# itself is a juvenile term being used to describe what is, thus far, a novelty in every sense. Social media has never been driven by function and purpose. It's mostly based on buzz and mass popularity.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

B2B Marketing Savvy

OCTOBER 29, 2009

Educational opportunities, webinars. Re-tweets of posts by others to keep the buzz alive. When social media participation policy is an extension of PR/AR/IR practices, a consequence is that the thinking around review/approval is tied to historic and old-media cycle time. Chime in w/others that you think make sense.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

LEADership

DECEMBER 10, 2013

It’s the quality over quantity principle again—building meaningless numbers is of no use unless you can create a real impact on the people and companies that share, follow and like you in the social networks. Online social circles create a buzz, generate interest in your brand and help boost visibility for your products and services.

B2B Thought Leadership 40

B2B Thought Leadership Lead Scoring Lead Ranking B2B 40

Buzz Marketing for Technology

MARCH 9, 2010

Which I found interesting so I decided to dig into my own spreadsheets and I was able to verify that I currently have 15% of my interactive spend going toward Social Media – right in line and, as you might expect, at the higher end of their range because of my fascination with this particular channel.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 4, 2011

Doing so can help you generate buzz and hopefully create an additional breadcrumb trail of re-tweets. Include Q & A features within social media streams. Host webinars and live chats. Make your company and its thought leaders available via webinars and other online discussions.

Marketing Prospects 48

Marketing Prospects Lead Ranking Planning Leads 48

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 17, 2010

link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. So at the end of the day, it's projects or people I can point to, as evidence that it's worked, no so much a number figure, however you want to dice it.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Webbiquity

FEBRUARY 2, 2011

Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. Measuring ROI on Content Marketing and Creation by Social Marketing Forum. Post on Google Buzz. 2011 Trends: Content Marketing Is Critical by eMarketer. by Ink Rebels.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Convince & Convert

JULY 5, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Hubspot

JANUARY 5, 2012

Increasingly, consumers want everyone—big brothers, little brothers, sisters, aunts, uncles, friends, everyone in their social network—to know where they are, what they’re doing, who they’re doing it with, and what they think about doing it. Reward Gossip: This is social media , after all.

Promotion 28

Promotion Tips Social Networks Loyalty 28

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. Im sharing part of our conversation so that other readers may benefit.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Convince & Convert

SEPTEMBER 7, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Hubspot

NOVEMBER 24, 2010

The Science of Social Media Marketing , the presentation designed by HubSpot’s Dan Zarrella, is still a front-runner for Slideshare's World's Best Presentation. What tools do you use in tracking specific metrics from social media networks? Do you have more questions about social media marketing?

Social Media 28

Social Media Social Marketing Marketing Automation Services Media 28

markempa

MARCH 30, 2007

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Buzz Marketing for Technology

JUNE 28, 2008

If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. While blogs, wikis and other social media such as podcasts and social networking sites have taken the intranet by storm, these tools have not found the same level of success on the intranet. A must-have.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100