Altitude Marketing

OCTOBER 17, 2018

Before we dive into the steps involved in planning and running an effective B2B marketing campaign, we need to define what a campaign is … and what a campaign is not. A B2B marketing campaign is a targeted, systematic set of efforts designed to achieve a specific goal.

Enterprise Management 56

Enterprise Management B2B Marketing Work Management Campaigns 56

Content Standard

MAY 5, 2015

Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI. We’ve all heard the stories of Super Bowl ads that captivated audiences and created buzz, but didn’t effectively translate into new business by their creators.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2009

Clarity - B2B Marketing Savvy , July 28, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Hubspot

AUGUST 4, 2011

Over the last couple of years, companies have started connecting emails to website analytics and CRM systems to automate communication based on certain triggers. We call this concept marketing automation. When done right, marketing automation has the potential to make email even more personal and precise than social media.

Email Marketing 28

Email Marketing Marketing Automation Services Paid Search Agency Trigger Marketing 28

B2B Marketing Zone Posts

DECEMBER 9, 2009

10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Hubspot

JANUARY 21, 2014

Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Demand FAQ 28

Hubspot

NOVEMBER 24, 2010

a free ebook, training session, consultation) and sending it to people who “Like” you. There are a bunch of paid tools, such as Trendrr and Radian6 , which you can use to measure engagement and track buzz around your brand. HubSpot also offers a social media monitoring platform as part of our marketing automation software.

Social Media 28

Social Media Social Marketing Marketing Automation Services Media 28

Adobe Experience Cloud Blog

JUNE 2, 2016

A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. Most marketers are familiar with marketing automation; in fact, you may already use it. Let’s take a look at SiriusDecisions’ seven predictions for the future of marketing automation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Attribution Automation 48

Hubspot

AUGUST 30, 2011

But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. That's why we've released our newest ebook to help you separate marketing fact from fantasy. Inbound Marketing. Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels.

Social Media 124

Social Media Work Management Marketing Management Media 124

Hubspot

MAY 26, 2017

Instead, articles fill their news feed or buzz in their pocket via mobile notification. 2) Providing the ROI of Your Marketing Activities. Finally, for the projects you want to keep in-house, here is a list of ebooks and guides that might be helpful to your team: Run a Website Grader report. Ebook: Website Redesign Guide.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

Hubspot

AUGUST 4, 2020

In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work. Co-Marketing vs. Co-Branding. This content (e.g.

Planning 101

Planning Campaigns Advertising Agencies Branding 101

Optinmonster

FEBRUARY 27, 2024

Beacon offers 3 products to help you acquire more customers: Lead Magnet Creator to create ebooks, checklists, or workbooks without hiring an expensive designer. Marketing automation software to create workflows, build bots, and scale your digital marketing efforts across multiple channels.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all in one laptop and tablet, the brand hoped to broaden its exposure to a larger audience than they had currently been marketing to and re-engage dormant customers. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Brandpoint

FEBRUARY 15, 2023

Publish blogs, infographics, case studies, whitepapers, eBooks, while also building out landing pages that capture the value of your capabilities. Naturally, you’ll want to deploy all the best practices — post to a cadence, build a campaign to generate buzz (particularly before important conferences and trade shows), and use paid ads.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

NetLine

AUGUST 2, 2023

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

PureB2B

JUNE 14, 2017

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. ABM Is incompatible With Inbound and Demand Generation Marketing.

Account Based Marketing 62

Account Based Marketing Planning ABM Top of Funnel 62

The Mx Group

AUGUST 1, 2018

Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Marketo’s blog provides a wealth of information on marketing automation topics, tips and trends. Marketers can also enroll in CMI’s Content Marketing University for deeper training in content marketing.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

PureB2B

JUNE 14, 2017

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. ABM is incompatible with inbound and demand generation marketing.

Account Based Marketing 62

Account Based Marketing Planning ABM Top of Funnel 62

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Scoring Best Practices (Buzz Marketing for Technology podcast).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Outgrow

FEBRUARY 1, 2021

Landing pages can be used to encourage newsletter signups, webinar invites, free ebook promotion, event registrations, etc. David, a content writer, and consultant created a landing page using Thrive Themes to sell his ebook on – how landing pages work. Where can you use a landing page? Pricing : Paid. Case Study. GetResponse .

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

Valasys

NOVEMBER 5, 2018

A good lead generating website offers some sort of free downloads which can be eBooks, templates, or any other helpful resources that people need to fill out a simple form to download. Email Marketing. For this, you can collaborate with another industry influencer through webinars, eBooks or hosting a Twitter chat. Facebook.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Valasys

DECEMBER 2, 2019

There are in-built management tools to help organizations & tracking of marketing campaigns. Marketo has several blogs to provide a wealth of information on an array of topics such as marketing, automation trends, topics and trends and much more. The website also provides live online info on conferences & events.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

PureB2B

MAY 10, 2017

Getting people to fill out your lead generation forms can be done through gated content such as eBooks, whitepapers, case studies, videos, and webinars. Integrate Marketing Efforts. You can also integrate your new content with your email marketing strategy to build and nurture relationships with the audiences you have captured.

Paid Content 78

Paid Content Demand Demand Generation Agencies Top of Funnel 78

PureB2B

MAY 10, 2017

Getting people to fill out your lead generation forms can be done through gated content such as eBooks, whitepapers, case studies, videos, and webinars. Integrate Marketing Efforts. You can also integrate your new content with your email marketing strategy to build and nurture relationships with the audiences you have captured.

Paid Content 62

Paid Content Demand Buyer Personas Demand Generation Agencies 62

Martech Advisor

MARCH 23, 2020

You should be able to integrate other tools from your martech stack, such as email marketing, CRM, marketing automation, and analytics platforms. Wishpond is a comprehensive marketing automation tool that provides landing page builder as one of its key offerings. GetResponse.

Landing Pages 59

Landing Pages Marketing Automation Services Digital Asset Management CMS Development 59

Hubspot

JANUARY 19, 2016

In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work. Co-Marketing vs. Co-Branding.

Planning 28

Planning Campaigns Advertising Agencies Branding 28

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

If you happen to have ongoing, natural discussions with customers and prospects via social channels, there will be opportunities to subtly build some buzz about it in your blog posts. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Michele I LOVE eBooks. Linkedin (112).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

AUGUST 6, 2014

Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation, however, is more than just a branding concept or early funnel marketing tactic. 1) What Is Demand Gen?

Stats 28

Stats Demand Resources Demand Generation Agencies 28

ClearVoice

JULY 22, 2022

Pre-launch email campaigns generate buzz around a product or service before its release. The email campaigns also promote relevant resources, like guides, eBooks, and checklists. Guide to creating an effective email marketing campaign: Understand your audience. Leverage email marketing automation. Time your emails.

Email Marketing 52

Email Marketing Campaigns Planning Marketing Analytics Tools 52

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

LeadSquared

APRIL 14, 2016

Link it to the Content Marketing ROI article). If you want to know more about how to measure your content marketing ROI, read this post. How effective are marketing automation tools? For more inputs, take a look at this post on marketing automation. 50 Tools to Jumpstart Your Content Marketing Efforts.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Hubspot

JULY 2, 2012

10 Marketing Pairings That Go Together Like a Summer Romance. Whether you're hosting an in-person event or an online one like a webinar, one of the best ways to create buzz before, during, and after an event is to establish a hashtag that aggregates the conversations of both attendees and followers who aren't able to attend.

Landing Pages 28

Landing Pages Planning Work Management Marketing Automation Services 28

LeanData

JUNE 26, 2015

While the engagement will die out after some time, you can attract clicks this way just by leveraging existing buzz and the universal fear of missing out. Something as simple as tacking the current year onto your headlines (10 Content Marketing Trends to Watch in 2015) can give it the huge boost in relevancy that your content needs.

Content Marketing 53

Content Marketing Paid Search Agency Tips Viral Marketing 53

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). Probably none.

Business 117

Business Paid Search Agency Social Media Analysis 117

LeanData

JUNE 26, 2015

While the engagement will die out after some time, you can attract clicks this way just by leveraging existing buzz and the universal fear of missing out. Something as simple as tacking the current year onto your headlines (10 Content Marketing Trends to Watch in 2015) can give it the huge boost in relevancy that your content needs.

Content Marketing 40

Content Marketing Paid Search Agency Tips Viral Marketing 40