Leadspace

OCTOBER 5, 2016

” “Deep learning” is “the subset of machine learning (hold tight, we’re into a sub-subset of AI now…) composed of algorithms that permit software to train itself to perform tasks, like speech and image recognition, by exposing multilayered neural networks to vast amounts of data.”

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Webbiquity

JULY 28, 2022

They do an excellent job of showcasing key aspects of their new software UI while providing a sneak peek at it. For most companies, revenue growth depends on the timely introduction of new goods and services. Product launch email marketing is highly effective at generating buzz and excitement about new products.

Product 259

Product Effectiveness Template Marketing Automation Services 259

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Start simply with the basics.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Tiecas

APRIL 23, 2024

At Tiecas, industrial website design is a core service we offer to help manufacturers succeed online. To optimize your efforts, it’s crucial to differentiate between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Throughout this blog, we’ve explored essential strategies and the services we offer to help you succeed.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Customer Experience Matrix

APRIL 9, 2014

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. This easily makes it one of the largest stand-alone vendors in the industry.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Only B2B

APRIL 24, 2024

Demand generation includes strategic efforts focused on building market awareness, igniting interest, and driving demand for your products or services. It’s a continuous process focused on reaching and engaging potential buyers outside of your existing market. In a nutshell, integrate both approaches!

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

JUNE 14, 2023

Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. Being smart with automation in your business frees up time to focus on more strategic decisions, helping drive growth. The key lies in identifying the right areas to automate.

Automation 86

Automation Organization Marketing Automation Services B2B 86

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Adobe Experience Cloud Blog

APRIL 11, 2018

From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. While these technologies are essential to creating agile, fluid structures and driving customer engagement, is any one piece of technology really going to make all the difference in your marketing?

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Tomorrow People

MARCH 13, 2018

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. We don’t want to go on about delivering a “service”. We'll change the way your entire organisation approaches marketing. So what you get from your digital marketing manager at Tomorrow People?

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Convince & Convert

AUGUST 13, 2015

Creative content marketing creates buzz. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. This content generated a great deal of buzz, reaching 2.2 Get Really, Really Creative Content.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

Biznology

JANUARY 19, 2018

Katie Martell coined the term “on-demand marketer” to describe herself and her business. After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Lead Liaison

NOVEMBER 14, 2022

The buzz words during the past few years have been “innovation” “new normal” “hybrid” “creative”. Event Innovation: Increasing Engagement & Event Success Post-COVID. It’s 2022, we are a full two years out from the complete shut-down of our world with COVID-19. During that time, we were forced to change.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Salesforce Marketing Cloud

NOVEMBER 17, 2021

From a customer service standpoint, what kinds of requests does your team respond to most? Use social automation tools to manage the unexpected and focus on the most important posts, like new product launches or holiday sale announcements. Refine your email strategy to up your holiday marketing game. Test everything.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Convert

SEPTEMBER 21, 2020

Influencers who advertise anything and everything won’t attract the same kinds of revenues like smaller influencers whose audiences are actually very interested in your product or service. Another great way to build on this relationship and what is considered standard influencer marketing is to also do some influencer advertising.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

Writing on the Web

APRIL 4, 2011

There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. With all of these advancements for content marketing, it’s about time we shred the white paper. One interesting tool in particular is Twitter #chat.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Perhaps more of these marketers should seek professional outside help in these areas. That leaves only 20% of the market left to fight over.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Adobe Experience Cloud Blog

JUNE 25, 2012

To me, the greatest part of the event was hearing about how others were utilizing Marketo’s platform, particularly everyone’s unique use cases for marketing automation. More importantly, marketing automation can be used to score these partners, allowing you to know which are most engaged or successful.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ad brokers 48

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ The right social listening tool can help you synthesize that chatter into timely, actionable brand insights.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Outreach

JULY 2, 2019

When sales and marketing have a unified strategy, growth happens. But when each team does its own thing, uses incompatible tools, and executes disjointed strategies — operational gaps widen and corporate dysfunction follows. CRMs and Marketing Automation are awesome tools and will remain crucial assets on the sales floor.

Marketing Automation Services 40

Marketing Automation Services Buzz Marketing Automation Marketing & Strategy 40

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

ANNUITAS

APRIL 28, 2016

After my second day at the Oracle Modern Marketing Experience 2016 conference (#MME16), I’m finding a very obvious common theme vendors, customers and speakers are talking about: personalization. This is the buzz from yesterday at #MME16 in Las Vegas. It’s almost inexcusable to not leverage it!

Personalization 100

Personalization Marketing Automation Services Paid Search Agency Buzz 100

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Most notably, 35% had no preference.

Act-On 109

Act-On Trends Paid Search Agency eCommerce 109

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Jifflenow

JANUARY 7, 2020

The new buzz word all around is ‘sustainability’. Today not just attendees but vendors, venue partners, and other collaborators look at the environmental implications of an event and meetings that take place at these events. As an enterprise focused on Automation, we couldn’t be happier.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Optinmonster

FEBRUARY 27, 2024

Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., 2) Form a hypothesis and test it.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

accelerate agency

AUGUST 7, 2021

Social media has evolved into one of the most advanced powerful marketing tools at your disposal. Think about the last time you discovered a company had no social media platform. A third-party referral strategy focuses on bringing users to your network from beyond online platforms. Is referral marketing legal?

Budget Programs 52

Budget Programs Marketing Budget Marketing Automation Services Work Management 52

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. But closed-loop marketing isnt software.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

GreenRope

OCTOBER 20, 2015

How Marketing Automation Can Boost Your Revenue for the Holidays. How can you reconcile the demand for more marketing with the immense time commitment you’re giving to other areas of your business? The answer to this question is simple: automation. Bringing Automation to E-Commerce. Image Credit: pixabay ).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Bundling 40

GreenRope

OCTOBER 20, 2015

How Marketing Automation Can Boost Your Revenue for the Holidays. How can you reconcile the demand for more marketing with the immense time commitment you’re giving to other areas of your business? The answer to this question is simple: automation. Bringing Automation to E-Commerce. Image Credit: pixabay ).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Bundling 40

GreenRope

OCTOBER 20, 2015

How Marketing Automation Can Boost Your Revenue for the Holidays. How can you reconcile the demand for more marketing with the immense time commitment you’re giving to other areas of your business? The answer to this question is simple: automation. Bringing Automation to E-Commerce. Image Credit: pixabay ).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Bundling 40

GreenRope

OCTOBER 20, 2015

How Marketing Automation Can Boost Your Revenue for the Holidays. How can you reconcile the demand for more marketing with the immense time commitment you’re giving to other areas of your business? The answer to this question is simple: automation. Bringing Automation to E-Commerce. Image Credit: pixabay ).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Bundling 40

GreenRope

OCTOBER 20, 2015

How Marketing Automation Can Boost Your Revenue for the Holidays. How can you reconcile the demand for more marketing with the immense time commitment you’re giving to other areas of your business? The answer to this question is simple: automation. Bringing Automation to E-Commerce. Image Credit: pixabay ).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Bundling 40