Customer Experience Matrix
APRIL 9, 2014
I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. This easily makes it one of the largest stand-alone vendors in the industry.
The ROI Guy
JANUARY 20, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The tool uses a new version of our XcelLive platform (version 5.0)
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Content Standard
FEBRUARY 9, 2015
There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. A small- to medium-sized business (SMB) in the mobile technology industry reported two times the return.
The ROI Guy
JANUARY 17, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
The ROI Guy
MAY 6, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!
LeanData
APRIL 13, 2016
“The industry is at risk of this being considered a flash-in-the-pan and not becoming a substantive movement,” said Adam New-Waterson , LeanData’s chief marketing officer. There is so much buzz that there’s the potential to obscure the real message: this is just a smarter way to run your business.”. It’s a proven, valid strategy.
LeanData
APRIL 13, 2016
“The industry is at risk of this being considered a flash-in-the-pan and not becoming a substantive movement,” said Adam New-Waterson , LeanData’s chief marketing officer. There is so much buzz that there’s the potential to obscure the real message: this is just a smarter way to run your business.”. It’s a proven, valid strategy.
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