Buzz Marketing for Technology

NOVEMBER 9, 2011

When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Finding intent to purchase. Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Content4Demand

MAY 17, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. B2B Labs will provide hands-on guidance from industry leaders on the latest applications of intent data, interactive content, ABM and more. Food for Thought Leadership. Identify the ideal search keywords.

B2B Thought Leadership 50

B2B Thought Leadership Thought Leadership Content Word of Mouth 50

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. Word-of-mouth is more powerful than ever, thanks to social media. What to do now to be more competitive online. The result is the LSM Benchmark Report. The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

accelerate agency

APRIL 12, 2023

You can use a tool like Keywords Everywhere to identify suitable topics to write about based on search volume: Image Source You need to optimize the content you create on your blog for both user intent and keywords. Undertake intelligent referral marketing Referral marketing is like the digital equivalent of word of mouth advertising.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Anything Goes Marketing

MAY 13, 2007

10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her. In any case, the campaign is smart, funny and should raise some buzz for the cause of children in America. Tags: susie flynn , US politics , word of mouth marketing , social networks.

Web 2.0 100

Web 2.0 Viral Marketing Word of Mouth Creativity 100

accelerate agency

OCTOBER 21, 2020

You need to optimize the content you create on your blog for both user intent and keywords. Referral marketing is like the digital equivalent of word of mouth advertising. People often abandon these when they’re faced with them, even if they had every intention of signing up. Undertake Intelligent Referral Marketing.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Convince & Convert

SEPTEMBER 22, 2010

If I subscribe to an email – I have the intent of re-engaging with your brand. “Liking&# a brand doesn’t necessarily have that intent – even though 30% believe it’s giving permission to be marketed to. If I subscribe to an email – I have the intent of re-engaging with your brand.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. But that’s not the intention at all. It’s one of the reasons I don’t like the whole voting process of SxSW.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Outbrain

NOVEMBER 29, 2020

When brand awareness is high, there is a buzz of chatter that is evident in forums, discussions, comments, and social sites. When brands can’t rely on social networks, word-of-mouth, or Google search, then native advertising is an excellent choice. This even led to an increased purchase intent of X1.81.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

markempa

AUGUST 10, 2005

They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Do you sell services? Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 26, 2010

Basically, it’s everyone’s intention to tell their story and to share it. Here’s how it works: People come to PitchEngine to get the word out about something. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point? The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 5, 2010

Intentional? It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head. link] david horne digging the overall look of Option 2.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 20, 2010

The use of 8-word search queries grew 22% in the past year alone. Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Single Grain

FEBRUARY 24, 2020

Maybe even taking it outside of the digital realm via word of mouth. For Hotjar, the payoff was a solid guide and lots of the vital word-of-mouth buzz that we all seek during our first days of promoting something. Participants put in the time and effort to review the guide and give their feedback. SEMrush Academy.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers. Especially the competitive aspect.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Optinmonster

FEBRUARY 27, 2024

OptinMonster Exit-Intent® OptinMonster has a ton of features that make it a great all-around tool for growth hack marketing. One of the most important ones for customer acquisition is our proprietary Exit-Intent® Technology. Check out how Kennedy Blue used Exit-Intent® popups to improve sales by 50%.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Convince & Convert

JULY 21, 2010

However, I find these are limiting as the intent of the post appears to be to share several different angles of legal vulnerability through social media. IANAL, but I want to share a few other areas that people should know: * Libel/Slander – Just make sure everything is truthful and accurate.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-. It was FREAKY. link] Jason Baer Thanks so much.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Single Grain

FEBRUARY 24, 2020

Maybe even taking it outside of the digital realm via word of mouth. For Hotjar, the payoff was a solid guide and lots of the vital word-of-mouth buzz that we all seek during our first days of promoting something. Participants put in the time and effort to review the guide and give their feedback. SEMrush Academy.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Hubspot

APRIL 9, 2020

The most effective plans aren't randomly cobbled together — they're designed with intention. Referral marketing combines two of the most powerful underlying assets to any ecommerce marketing strategy — word of mouth and incentives. It's an excellent way to facilitate word of mouth for your company.

eCommerce 101

eCommerce Word of Mouth Marketing & Strategy Marketing Strategy 101

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 11, 2010

It will also be nice to be near my friends (and clients) at ExactTarget and Compendium Blogware , in Indy. So, Bloomington it is. Candidly, I’m scared to death. As a friend told me recently, “not many people would intentionally blow up a great situation in the hopes of finding a better one.&# Traveling mercies to you and yours.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 1, 2010

That certainly was not my intention. That certainly was not my intention. I'm not disagreeing with your analysis, because you obviously know what you're doing…I'm just wondering if this sends the right message. link] jaybaer I appreciate the comment Nathan, and I'm sorry if you felt I was being elitist.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

KoMarketing Associates

OCTOBER 27, 2015

The world has enough stuff, be intentional.”. The data: Figures from Research+Data Insights recently showed us that 86 percent of B2B technology decision-makers believe word of mouth from peers was the most influential factor in narrowing their options for potential vendors. “Without a strategy, marketing is just stuff.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Neither is right or wrong, but they are both part of a complex communications and customer landscape."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Isn't the same for b2c though? I'm just a little confused.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

BenchmarkONE

NOVEMBER 8, 2019

They give you great third party credibility and provide that word-of-mouth recommendation that is undeniably effective. Whatever you choose to put together, you want to make sure you do so with the intent to wow them and show off your expertise. Word-of-Mouth Advertising. The key to keeping costs down?

Promotion 53

Promotion Top of Funnel Creativity Word of Mouth 53

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

seo.co

FEBRUARY 8, 2023

This will throw off the right signal for the particular keyword rankings to the search engines as long as you are able to nail user search intent. You can think of it as something akin to word of mouth in advertising, people visit your site because someone else told them to. Free exposure and traffic.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. We must set out with intention. We must set out with intention. We must set out with intention. We must set out with intention.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Post on Google Buzz. , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Outgrow

APRIL 9, 2020

Quizzes have been making quite a lot of buzz in recent times. This increases traction through word-of-mouth and you may end up getting higher conversions. Lastly, a bonus tip is to try embedding your Outgrow quiz as an exit-intent or timed pop-up whenever your users are about to close the tab. You can get some help here.

Outgrow 40

Outgrow Lead Scoring Lead Ranking eCommerce 40