PureB2B

JANUARY 3, 2022

Sure, you could invest in a paid advertising campaign to generate buzz and drive prospects to your website, but that costs a lot of dough, and it doesn’t always guarantee the right kind of traffic to your business. And two, organic traffic tends to include more purchase-intent customers. One, organic traffic costs nothing.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Outbrain

NOVEMBER 29, 2020

When brand awareness is high, there is a buzz of chatter that is evident in forums, discussions, comments, and social sites. When brands can’t rely on social networks, word-of-mouth, or Google search, then native advertising is an excellent choice. This even led to an increased purchase intent of X1.81.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 22, 2010

Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept. Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Tomorrow People

SEPTEMBER 24, 2020

Consideration score (whether someone would consider purchasing from the brand in future) increased by 10.6 Purchase intent (whether a brand is someone’s first choice to purchase from) increased by 3.5 Meanwhile attention – the sum of positive or negative buzz – increased by 19.3 points and was continuing to rise.

Brand Identity 156

Brand Identity Branding Amazon Paid Search Agency 156