markempa

APRIL 6, 2006

Recording speeches or teleconferences for later distribution. Recording speeches or teleconferences for later distribution. Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast. Ideas or tips of the day. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

The Effective Marketer

JUNE 21, 2009

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 7, 2005

He writes, "One of the best ways to pre-qualify your leads is to work off a list of those contacts that have subscribed and clicked thru on the content of your email newsletter marketing efforts.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

markempa

JUNE 8, 2005

As a general rule, you will select less intrusive methods of capturing people who are just at the awareness phase of the buying process. As a general rule, you will select less intrusive methods of capturing people who are just at the awareness phase of the buying process.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

JULY 26, 2010

Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. It’s not just distribution, it’s self publishing. “I can publish search engine optimized pitches for free, really?&#

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

MAY 24, 2005

One of my clients; centrally qualifies all their leads (via phone) against their universal lead definition with in 2-hours, distributes and requires their field sales force to follow up on those that are sales ready within 8-hours. They generate 12,000 inquiries per year, mostly via their website.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Convince & Convert

FEBRUARY 11, 2010

*It’s generally easier for marketers to garner excitement for a native app, though this will change over time. While I certainly wouldn’t categorize the app stores as discovery tools (they are distribution tools), they do provide a central location to review apps during the purchase/download decision process.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 14, 2010

If these are just new channels for the same old marketing tactics, I believe that marketers are missing most of the new opportunities to truly engage and dyamically respond to customer needs and wants (which translates into more conversion/more revenues/more profits).

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range). First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I think this is a fundamental necessity.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

Third, if you’re producing content, atomize it and distribute it as widely as possible. The YouTube channel is barely mentioned on Facebook. The Twitter background includes zero evidence of any other outpost. If you have a photo gallery, it should be everywhere. Your Web site. Linked from Twitter. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. But this distribution surprised me. This is a shocking ratio to me.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. It’s about marketing sideways , not marketing head-on. Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

markempa

MARCH 2, 2007

Establish a clear process for handling and distributing leads. Distribute leads rapidly. Make the content library easily accessible. Use the phone to qualify all inquiries before sending them to the sales team. Leverage your CRM system to create a lead management process. Expect your sales team to follow up on each lead promptly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Online Marketing Institute

JANUARY 4, 2011

Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. Good stuff, thanks.

Tactics 40

Tactics PR Planning Buzz 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

markempa

APRIL 19, 2005

Greg Anderson, contributing writer, provides some helpful tips on how to optimize your lead management process. Greg Anderson, contributing writer, provides some helpful tips on how to optimize your lead management process.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Convince & Convert

JUNE 3, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: R.I.P. 3 Ways Facebook is Killing Your Website Why D.I.S.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. over the past 300 years.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 23, 2010

" via @jaybaer – [link] [link] Matt J McDonald "Social media isn’t inexpensive, it’s different expensive." link] MyCrowd.ca RT @SadieMHarris – Nobody Said Social Media Was Easy [link] [link] dominiq Thanks for this post.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

link] @yigg [link] B2B Online Marketing RT @jaybaer: Is Twitter for Business Even Worth the Trouble? link] @yigg #yam [link] Brian Clark And yet one thing that Twitter has been proven time and again to be good for is content distribution. An online marketing pro since 1994? link] [link] Dina C.

Twitter 147

Twitter CRM Business Paid Search Agency 147