The ROI Guy

FEBRUARY 14, 2011

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. According to Gartner Group research, 32% of buyers will never contact a sales person before deciding to make a purchase decision. By: Mei Burgin & Marie Wiese.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

accelerate agency

APRIL 12, 2023

In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales. In that case, finding the right channels to communicate on and engage with your narrow target market can bring difficulties of its own.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

MAY 6, 2010

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Information Overload –even though B2B buyers are relying more on the Internet to fuel purchase decisions, these buyers are being inundated with more marketing messages over more channels than ever before, leading to information overload, confusion, and stalled decision making cycles. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

accelerate agency

OCTOBER 21, 2020

A SaaS marketing strategy focuses on selling SaaS products in a (mostly) digital space with a focus on digital channels and content marketing. RingCentral is a heavy-hitter in the global cloud communications solution game, not to mention a six-years-in-a-row Gartner UCaaS (unified communications as a service) Magic Quadrant leader. .

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Sprout Social

OCTOBER 4, 2022

In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Social media is a crucial channel for businesses to connect with consumers. Creating buzz and increasing impressions for your marketing team. But social teams are spread thin.

Paid Content 83

Paid Content Budget Programs Brand Identity Branding 83

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convince & Convert

SEPTEMBER 20, 2010

It is the natural progression in the market, and the signs are already showing up that we are approaching the climb up towards the “plateau of productivity&# as Gartner calls it. This is when it starts to be fun. Nicely said, Esteban.-= Esteban Kolsky´s last blog. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

AUGUST 21, 2023

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

EveryoneSocial

AUGUST 12, 2020

Maybe this means a revamped paid social strategy, looking at posting more frequently to a specific social channel, or tailoring content differently to get engagement on that particular platform. Gartner ) Answering a social media complaint can increase customer advocacy by as much as 25%. Measuring marketing campaign effectiveness.

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Heinz Marketing

SEPTEMBER 13, 2021

They do some pretty amazing stuff across channels. Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right. Thanks for joining us today.

B2B Sales 111

B2B Sales Cross-Selling Work Management Enterprise Management 111

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . A channel could be a device, medium, or network.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Webbiquity

JULY 19, 2010

As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. The company’s goal is to become a global online channel for SaaS and PaaS (platform as a service) b2b application providers. Post on Google Buzz. Share this on Bebo. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Power has gradually shifted over the past couple of decades from manufacturers (e.g. Thanks Chris! announced yesterday.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? According to Gartner, 30% of outbound marketing messages from large organizations will be AI-generated and human-augmented by 2025.

Marketing AI 90

Marketing AI Lead Ranking Generation Brand Identity 90

Single Grain

AUGUST 22, 2023

Gartner ) More than 30% of SaaS subscribers cancel their subscription within the first three months. This method clearly works, not only producing better results than traditional marketing channels, but costing far less money to do so. Audience Behaviors Online users spend 20% of their online time consuming content.

Statistics 98

Statistics Paid Content Webinar Metrics Marketing & Strategy 98

SnapApp

DECEMBER 22, 2016

Her content always generated a buzz, and rightfully so. This blog discusses all of the latest social media news, and presents actionable ways to improve your performance across each social media channel. Learn how to make engaging videos, connect with customers, and better engage viewers across a range of channels.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

In both these scenarios, emails emerge as the most popular lead nurturing channel. Getting in Step with Sales - Marketing Genius Blog , August 17, 2010 I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. 8217; On Linkedin.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40