Demand gen vs. lead gen: Have we reached a final verdict?
Martech
JUNE 4, 2024
If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Demand gen marketers aim to educate and inform their audience. Instead, they want their brand to be at or near the top of mind when their prospect enters a buying cycle.
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