EMagine B2B Blog

JANUARY 6, 2019

Stage in the buying cycle or customer journey (B2C/B2B). Marketing channels : Each persona will get their information in different ways. Others may prefer a newsletter or another marketing channel. When determining your keywords remember that long-tail keyword phrases are critical to today’s SEO.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Modern prospects start their buying journeys on diverse channels, including social media channels.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. This will not only establish trust and authority between employees and your prospects and customers, but for Sales, it could shorten the buying cycle, too.). 6) Optimize for long-tail search.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Zoominfo

JUNE 15, 2022

Profiling customers allows you to better understand the problems your would-be buyers are attempting to solve, which helps revenue professionals do their jobs more effectively at every stage of the customer buying cycle. With better profiles, demand generation teams can craft stronger advertising campaigns.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Hubspot

MARCH 26, 2013

Will they be using organic search to find you at a particular stage of the buying cycle -- like the research phase? Search for your top keyword phrases -- short and long tail -- to see who else is listed with you in the SERPs for those phrases. What pain points are you solving for? and more importantly, what it is not.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

FEBRUARY 17, 2012

Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords. You should also used closed-loop data to determine how many of those visitors and leads are actually converting into customers for each social channel. Then allocate your time accordingly.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

B2B Marketing Directions

MARCH 27, 2022

In the November 2021 edition of McKinsey's B2B Pulse Survey, 32% of the respondents ranked e-commerce as their company's most effective selling channel, up from 22% in the February 2021 survey. For the first time, e-commerce ranked higher than in-person as the most effective selling channel.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52

SnapApp

JANUARY 31, 2019

Recently, the Foundation team implemented a year-long content marketing strategy for a B2B client that was focused on two tracks: (1) Content Creation & (2) Content Distribution with the goal of creating content to enhance the brand’s reputation and drive more traffic. Embrace the channels others ignore. Test new channels.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Circle Studio

SEPTEMBER 6, 2018

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. Mapping content to the buying stages of the client journey.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Marketing Proposals 60

Valasys

FEBRUARY 5, 2020

Evidently, the marketers will need to use the latest Martech tools for a precognitive gaze on the buying intent of their prospects which will help to articulate an impactful content strategy. Moving into 2020, marketers will need to understand the SEO best Practices for B2B brands & what is it that their audiences really want from them.

SEO 59

SEO Practices Google Branding 59

The Lead Agency

MARCH 27, 2018

There are a number of business-to-business marketing opportunities out there that could act as excellent communication and promotional channels for your business. What is important to remember is that some of the existing business-to-business marketing channels might not be as effective today as before.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Webbiquity

MARCH 26, 2012

If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. What is the best parka for sub-zero temperatures? That sounds like a Google search to me.”

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Ambal's Amusings

AUGUST 27, 2009

The act of using content to generate demand for a complex sale is a long-term proposition. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. It’s a long-term investment. Ardath Albee's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

DECEMBER 23, 2019

You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). Optimize ad campaigns for long-tail keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Make bid changes based on the keywords’ predicted revenue per click.

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

MAY 29, 2023

There are a few reasons why it’s especially important for SaaS companies to drive more organic traffic to their site: Recurring Revenue Model : SaaS businesses operate on a subscription-based model, meaning they rely heavily on long-term customer relationships and recurring revenue.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

Webbiquity

FEBRUARY 7, 2012

times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” How long will people pay attention? And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MARCH 10, 2016

It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

NOVEMBER 28, 2011

Study: 93% of B2B Marketers Use Social Media Marketing by Social Media B2B The always insightful Adam Holden-Bache reports that according to research from BtoB Magazine , “B2B marketers overwhelmingly favor ‘the big 3′ social media channels, with LinkedIn being the most-used channel (72%).

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100