Zoominfo

MARCH 6, 2018

Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. Key Takeaways for Your Customer and Contact Database. Your guide to a healthy customer and contact database. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic].

Contacts 145

Contacts Zoominfo Buyer Personas B2B Sales 145

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Up to 25% of B2B database contacts contain critical errors.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 100

Zoominfo

JULY 9, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about sourcing better candidates, contact our sales team today! For more information about sourcing better candidates, contact our sales team today! 7 Things Financial Advisors Need to Know [Infographic].

Cost 188

Cost Zoominfo Buyer Personas B2B Sales 188

Zoominfo

JUNE 26, 2020

A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

MARCH 12, 2018

Your guide to a healthy customer and contact database. For more infographics like this one, check out the following blog posts- you won’t be disappointed: Your Guide to a Healthy Contact Database [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic].

Zoominfo 188

Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Create buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JUNE 5, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about sourcing better candidates, contact ZoomInfo today! The post Find Your Next Passive Candidate [Infographic] appeared first on ZoomInfo Blog. 4 B2B Marketing Automation Problems [Infographic].

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Zoominfo

FEBRUARY 23, 2021

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

MAY 1, 2018

Your Guide to a Healthy Contact Database [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about ZoomInfo, contact our sales team. Marketing Madness: Your 2018 Starting Lineup [Infographic]. A Guide to Customer Engagement [Infographic].

Video Marketing 232

Video Marketing Zoominfo Buyer Personas B2B Sales 232

Zoominfo

APRIL 16, 2019

For instance, if your target market includes both sales and marketing professionals, you could create two separate campaigns: one on lead generation tips, and another on how to follow-up with leads more effectively. ZoomInfo can help! The post 7 Steps to Improve Email Deliverability appeared first on ZoomInfo Blog.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

FEBRUARY 12, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Executive Recruiting Tips: Recruit Like a Shark [Infographic].

Zoominfo 165

Zoominfo Buyer Personas Paid Search Agency B2B Sales 165

Zoominfo

DECEMBER 16, 2018

As your prospects and customers change jobs and contact information it’s critical that you keep up with them. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’re ready to give yourself the gift of automated data maintenance, contact our sales team today!

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Define your audience. Choose the right outlets.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

FEBRUARY 11, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Executive Recruiting Tips: Recruit Like a Shark [Infographic].

Lead Ranking 157

Lead Ranking Lead Scoring Zoominfo Buyer Personas 157

Zoominfo

FEBRUARY 13, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. Or contact our sales team to learn how we can help improve your marketing efforts. The post The Marketer’s Guide to Customer Engagement [Infographic] appeared first on ZoomInfo Blog.

Top of Funnel 212

Top of Funnel Zoominfo Buyer Personas B2B Sales 212

Zoominfo

OCTOBER 28, 2018

If you’ve read any of our previous blog posts—you know we’re big on buyer personas. Think about it, if you don’t thoroughly understand your best buyers, how will you target new, qualified prospects? The good news is, technographics can drastically improve your buyer personas. Get Started with ZoomInfo.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Zoominfo

OCTOBER 24, 2018

If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 89% marketers cite email as their primary channel for lead generation ( source ). 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. What are buyer personas?

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

JANUARY 28, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’re interested in finding more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. 4 B2B Marketing Automation Problems [Infographic].

Zoominfo 153

Zoominfo Urgency Marketing Buyer Personas B2B Sales 153

Zoominfo

MAY 21, 2018

For this reason, the experts at ZoomInfo put together the following infographic. Your Guide to a Healthy Contact Database [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about ZoomInfo, contact our sales team.

Personalization 133

Personalization Zoominfo Buyer Personas Marketing & Strategy 133

Zoominfo

JANUARY 30, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. 7 Things Financial Advisors Need to Know [Infographic].

Zoominfo 182

Zoominfo Buyer Personas B2B Sales Marketing Automation Services 182

Zoominfo

FEBRUARY 25, 2021

However, your buyers want to know how you can help them solve a business problem. Dig into your buyer personas to discover what prospects want from you. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. You must contact these fresh leads quickly. Define Your Offer.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

MARCH 26, 2018

If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts. Key Takeaways.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

OCTOBER 22, 2021

At its most basic level, business development involves prospecting and lead generation. Business development concerns everything your company does to expand its operations, from the collection of newly qualified leads (prospecting) to networking at scale. The confusion is understandable — both involve growing your business.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

MARCH 9, 2021

Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ? While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. You aren’t the only one to think so. The idea is to expose TOFU prospects.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

APRIL 18, 2018

If you want to keep your contacts engaged in your marketing efforts, it’s important not to rely on old marketing tactics. Your Guide to a Healthy Contact Database [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. A Guide to Customer Engagement [Infographic].

Zoominfo 140

Zoominfo Buyer Personas Marketing & Strategy B2B Sales 140

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Create buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

FEBRUARY 20, 2018

9. Lead Generation/Data Collection. For B2B businesses, a key purpose of a website is to generate leads and capture contact information. Then, you can use this information to optimize your entire website- or just your lead generation landing pages if you choose. Contact us today.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

MARCH 15, 2018

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. Let’s get into it!

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Zoominfo

NOVEMBER 28, 2017

If you feel you have a grasp on lead qualification , but still have trouble connecting, keep reading! Today’s post explores five ways to increase your qualified lead pipeline. Create Buyer Personas If you want to increase your qualified lead generation, the first step is to understand your target audience.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 100

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Define your audience. Choose the right outlets.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

FEBRUARY 27, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. Or contact our sales team to learn how we can help improve your sales and marketing efforts. Give the Gift of Automated Data Maintenance [Infographic]. Catch Them If You Can: Passive Candidates Edition [Infographic].

Cold Calling 160

Cold Calling Zoominfo B2B Sales Buyer Personas 160

Zoominfo

MAY 14, 2018

As a marketer, how do you know if a lead is truly ready to buy? And, how can you generate more high-quality leads for your sales team? We say the solution to your lead generation problems lies within your lead qualification process. This statistic highlights a huge discrepancy. Let’s get into it!

Lead Qualification 214

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 214

Zoominfo

OCTOBER 28, 2018

More Targeted Prospecting If you’ve read any of our previous blog posts—you know we’re big on buyer personas. Think about it, if you don’t thoroughly understand your best buyers, how will you target new, qualified prospects? The good news is, technographics can drastically improve your buyer personas.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Zoominfo

OCTOBER 2, 2018

But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. Your primary user is an account manager and the buyer persona is the head of account management. appeared first on ZoomInfo Blog. Data normalization.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Ranking 113

Zoominfo

AUGUST 22, 2018

Consider what each of your landing pages is used for—if you have a dedicated landing page for each campaign, buyer persona, or channel, make sure you tailor the content accordingly. For example: If you are selling a leading CRM platform to sales reps and marketers, it’s important to use a separate landing page for each audience.

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171