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5 Successful Marketing Campaigns That Take Inspiration from Content Curation

Scoop.it

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. As a result, the community becomes more engaged.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

The software then sorts the individual into a predetermined group by buyer intent. With automated marketing, you can “curate a curriculum” to help buyers inform themselves. This process means you must create different content for buyer journeys for the various segments of your target audience.

Insiders

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What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Inbox Insight

In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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Boost Your ROI with B2B Intent Data

Binary Demand

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

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Boost Your ROI with B2B Intent Data

Binary Demand

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

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Focus Your Account Based Selling with Intent Data

Outreach

Enter Intent data. Intent data is designed to solve two critically important pieces of the Account Based Selling (ABS) motion: Timing Relevance How? In turn, sales teams can use Intent-driven tasks to prioritize prospects based on who is most likely to engage in product conversations. That’s the right thing to do, right?

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6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration to Account-Based Sellers and Marketers

6sense

Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service. Accelerating new opportunities for customers sits at the heart of this expanded partnership.

Bombora 62