Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

FunnelEnvy

SEPTEMBER 18, 2023

In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Madison Logic

MARCH 23, 2023

We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion. Non-IT stakeholders are also included in the conversation. Why ML Insights? billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Madison Logic

OCTOBER 11, 2022

Your sale does not start with the first conversation between your sales team and the customer. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . Intent Data Explained . Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Interactions

AUGUST 24, 2021

I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. Yet a review by Gartner of over 500 supplier content assets found that only 20% could be categorized as buyer enablement content.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

SalesIntel

JUNE 28, 2022

According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

SnapApp

OCTOBER 17, 2019

But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. . But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. Today’s digital buyers increasingly rely on remote interactions and digital channels to make purchase decisions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Albacross

JANUARY 19, 2022

According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. Intent data gives you the power of predictability based on collecting real-time website activities. Here’s an example of how PayFit implemented an Intent Signal Project to increase the conversion by 83%.).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. Having salespeople who can show a personal understanding of buyers and their needs without being in person is the key to winning new business. Hack #3: Teach That Every Conversation is a Golden Opportunity.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Valasys

APRIL 3, 2023

Breaking up “intent” and “data” independently, a much clearer picture is in view. Since the expressions “Buyer Intent” and “Search Intent” are in many cases referenced concurrently, obviously we are discussing information that has something to do with an individual’s pursuit or buy goal.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Albacross

NOVEMBER 4, 2021

Buyers are usually 57% down the buying journey when they reach out to the sales reps. Source: Gartner, 2020). Intent data can capture and record these activities, and remove roadblocks throughout the buyer journey : 77% of the buyers think the purchase journey is complex and hard. Source: Gartner, 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

NetLine

DECEMBER 7, 2023

ABM concentrates resources and efforts on high-value accounts with the greatest potential for conversion and tailors marketing efforts to the specific needs and pain points of these accounts. This proactive strategy not only helps you focus on accounts with the highest conversion potential but can also lead to unexpected discoveries.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

MAY 17, 2023

Here’s a review from a ZoomInfo user posted on Gartner: Here’s another review where a user faced a limited data credit challenge. This allows you to focus your resources and efforts on engaging with high-potential accounts, increasing the likelihood of successful conversions and revenue generation.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Directive Agency

FEBRUARY 22, 2019

As a result, to afford the same amount of clicks at the same conversion rates, PPC managers are having to pay more for every conversion and lead. In the past few years, Google has introduced new automated bidding strategies including Maximize Conversions, Target Outranking Share, and Maximize Impression Share.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. Why Conversation Intelligence?

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. Why Conversation Intelligence?

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

SalesIntel

DECEMBER 22, 2021

One of the biggest concerns for marketing and sales departments at any organization is lead conversion volume. Sales organizations are constantly looking for new strategies to maximize their lead conversion. But often, companies struggle with lead conversion because of poor lead quality. .

Lead Scoring 52

Lead Scoring Lead Ranking Buyer Personas Lead 52

Madison Logic

JULY 26, 2023

Combining your first-party data through customer relationship management (CRM) and marketing automation systems with third-party buyer intent data will uncover insights you probably didn’t know about your target accounts. This means looking at metrics from engagement and pipeline conversion perspectives.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

NetLine

JULY 17, 2023

So, with that in mind, what skills and competencies do marketers need to get the most out of intent data? Understand what buyer intent data is and what it offers First and foremost, it’s important for marketers to understand what buyer-level intent data is and how it works. Source: Gartner. So now what?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

PureB2B

JULY 7, 2022

Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads. Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Madison Logic

DECEMBER 20, 2023

Where sales outreach was once characterized by a “Smile and dial” or “Call until you hear ‘No'” approach, salespeople must now consider a more impactful way to reach out to leads to drive important conversations that ultimately close the deal.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Account Based Marketing 52

DealSignal

MARCH 28, 2023

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts, and leads. That’s where teams start driving leads to conversion and driving revenue. Systems/Mediums: Where am I seeing the best conversion rates, the best ROI? Direct mail?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Outreach

FEBRUARY 18, 2021

Your sales rep had a great conversation with a prospect. Outreach now offers buyer intent scoring, mapped over from your favorite intent data providers. Bombora, a leading intent data provider, is integrated into Outreach Galaxy (our partner integration community). They send a meeting invite, as discussed.

Bombora 52

Bombora Outreach Buyer Intent Intent Data 52

NetLine

NOVEMBER 30, 2023

Audit your existing content library against buyer-intent themes and needs to identify gaps. Having those key themes and information needs already mapped out by buyer stage comes in handy. It allows you to quickly identify where you lack content that your buyers need.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. 5 SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. ZoomInfo G2 Rating: 4.4/5

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

SalesIntel

NOVEMBER 12, 2021

It gives teams an idea about their target audience so they can create dedicated marketing campaigns and implement personalized sales strategies to improve their lead conversion rates. . A study by Gartner in 2017 reported that every year, a typical firm wastes almost $15 million due to the bad data received by sales teams.

Contacts 98

Contacts Enterprise Management B2B B2B Sales 98

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. 5 SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. ZoomInfo G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Oktopost

JULY 12, 2021

Boiled down, demand generation is your Tinder profile, and lead generation is getting past the first cringy pick-up line and starting a conversation. Source: Gartner. Specifically, buyer intent data can offer direct insight into the status of various individuals and organizations in the buying cycle.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

Valasys

APRIL 17, 2023

A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. At the same time, some of the leads were not nurtured properly for conversion. The client asked to assess the quality of leads and segment them according to their probability of conversion.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

6sense

DECEMBER 10, 2021

We had a case study breakout session at the Gartner Sales & Marketing event to discuss the importance of Artificial Intelligence for executing ABM at scale, and ultimately competing and winning in the age of B2B buying, which requires a much more data-driven approach to Sales and Marketing. It’s been amazing to be a part of the group.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

DealSignal

MARCH 29, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. That’s where teams start driving leads to conversion and driving revenue. Systems/Mediums: Where am I seeing the best conversion rates, the best ROI? Direct mail?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 8, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process? What about custom events? Direct mail?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58