Engagio

APRIL 11, 2018

The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. Intent and engagement data sets, on the other hand, use explicit behavior to indicate a more urgent qualification and fit, and help to prioritize accounts.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Act-On

APRIL 26, 2024

Clark believes that since prospects’ interest in purchasing is highly skewed by macroeconomics, the traditional marketing model of engaging buyers based on their level of interest — as determined by behaviors like clicks, downloads, and webinar attendance — needs to shift. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Why should you be so concerned with what buyers are doing on websites that aren’t your own?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. Our latest survey taps into the Insights for Professionals (IFP) network of IT decision makers for insights into what makes IT buyers tick.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. Don’t exist in your CRM.

Intent 40

Intent Peer-to-peer Intent Data Product 40

Scoop.it

SEPTEMBER 28, 2022

Engage your community with curated community content. To make sure that her audience visits the website, tries the online tutorials, and engages with the community, she sends weekly newsletters. And they hear about interesting conversations in the community forum. Members of the community get updates.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Heinz Marketing

OCTOBER 22, 2021

Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Ever wish you had a community of people with similar interests or facing similar challenges that you could learn from and bounce ideas or questions off of?

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Inbox Insight

APRIL 14, 2023

This is according to our first party research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community. Tier 1 – these are the best-fit accounts according to your ICP, and they must have demonstrated intent to do business with your company.

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Inbox Insight

SEPTEMBER 10, 2020

This means that early-stage content consumption is a useful indicator of buyer intent further down the line. We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. Tapping into the IFP community.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Crimson Marketing

APRIL 23, 2015

Progressive B2B marketers are focused on how and why buyers make purchase decisions instead of aiming to create buyer profiles based on job titles and industries. . Why is Data on Buying Intent the Key? We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. 6sense defines the Dark Funnel as: “It’s a ghostly data-realm packed with buyer intent information that revenue teams historically haven’t been able to access.”. Online communities eg. Join communities.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Strategic-IC

MARCH 24, 2020

Marketing has an important role to play in this - whether it be in communicating clearly to customers and the wider community or continuing to develop commercial activity for the organisation. Monitor market sentiment, use buyer intent data to understand the changing buyer behaviour, maximise your first, second and third-party data.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

Madison Logic

AUGUST 26, 2020

Tool 2: Intent Data for Account Prioritization and Insights. The key is knowing who is and isn’t in market so reps can prioritize time and tune their messaging to reach the most likely buyers. Intent data is essential to showing which companies and contacts are ready to buy and which aren’t.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Madison Logic

SEPTEMBER 29, 2020

He is a pioneer of ad tech and intent data, today’s fastest-growing B2B investment. O’Regan anticipated companies and agencies need to extend ABM in multiple vertical and geographic markets using a digital-first strategy based on buyer intent and other data signals.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Aberdeen

MARCH 19, 2020

Since the MQL is here to stay for the foreseeable future, it is up to us, the community of strategic thinkers and data scientists to present additional forms of qualification that can form the basis of a richer, deeper pipeline. They are about 50 – 70% into their buyer journey. The overall INTENT score given to this account over time.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

Terminus

JUNE 24, 2021

Based on aggregated reviews from G2’s user community, along with data pulled from online sources and social networks, this report stacks Terminus against competitors in the eyes of the most important judges: customers. We’re so incredibly proud of what we’ve accomplished, but we know our work is never done.

Buyer Intent 26

Buyer Intent Aggregators Social Networks Intent 26

Leadspace

DECEMBER 9, 2019

Among other things, Big Data allows us to grasp “buyer intent,” or as Leadspace describes in its whitepaper, 5 Things You Need To Know About Intent Data: “Behavioral information collected about a person’s online activities which indicate a level of intent to buy a particular product or service”.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

Terminus

MARCH 23, 2022

Based on aggregated reviews from G2’s user community, along with data pulled from online sources and social networks, this report stacks Terminus against competitors in the eyes of the most important judges: customers.

Advertising Agencies 26

Advertising Agencies Buyer Intent Aggregators Social Networks 26

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. Don’t exist in your CRM.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

PureB2B

MAY 30, 2022

This means your buyer intent data[3] needs to be done real time to understand what your sales customers are looking for, what their concerns are, and if your offer is indeed up to the task of solving their problems. Within social media, you can also participate in online communities where most of your sales prospects congregate.

Effectiveness 62

Effectiveness Ideal Customer Profiles Demographics Profiling 62

Terminus

JANUARY 6, 2022

Based on aggregated reviews from G2’s user community, along with data pulled from online sources and social networks, this report stacks Terminus against competitors in the eyes of the most important judges: customers.

Advertising Agencies 26

Advertising Agencies Buyer Intent Aggregators Social Networks 26

PureB2B

MAY 30, 2022

Social media influencers who do command a considerable following can become partners who can recommend your offer to their communities. It provides brands with real-time buyer intent data , showing when clients are most interested in a solution and probably most open to the offer.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Generation 48

Terminus

SEPTEMBER 20, 2021

Based on aggregated reviews from G2’s user community, along with data pulled from online sources and social networks, this report stacks Terminus against competitors in the eyes of the most important judges: customers.

Advertising Agencies 26

Advertising Agencies Buyer Intent Aggregators Social Networks 26

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

EveryoneSocial

FEBRUARY 23, 2021

When people are actively searching for information about your product, services, or something your company solves — the buyer intent will typically be much higher. . Search engine marketing has been around for quite some time, and organic traffic can drive some of your best leads. Need some convincing? .

Paid Content 52

Paid Content Advertising Channels Paid Search Agency Budget Programs 52

PureB2B

FEBRUARY 25, 2018

Social Networks and Online Communities. PureIntel is designed to support your lead nurture programs by tapping into the buyer-intent data of our technology buyer audiences. Helping you to identify prospect buying stages and the triggers needed to get buyers to convert. Recruitment and Staffing. Restaurant.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

NetLine

AUGUST 2, 2023

Target accounts are chosen using data such as first-party intent and engagement signals, as well as sales team-selected data and firmographics. Strategy 6: Identify Buyers with First-Party Intent Data and Lead Scoring Today’s B2B marketing technology provides a huge amount of potential to know exactly “who” your buyers are.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Madison Logic

FEBRUARY 28, 2024

Intent data is key to identifying in-market accounts based on their online research and content consumption behavior. Combining multiple sources of data provides a differentiated and multi-faceted view of buyer intent. Examples include hosted events, online communities, tradeshows, and review websites.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Zoominfo

JULY 1, 2022

Engage and ask questions The goal is to gather information about the visitor’s company, intent, and desired services, while providing automated answers that strike a balance between qualifying the lead and keeping friction to a minimum. How can I help you?” We’ll go into why your chatbot shouldn’t pretend to be a human in a bit.

High Quality Lead 130

High Quality Lead Advertising Agencies Paid Search Agency Sales Qualified Leads 130

Inbox Insight

NOVEMBER 30, 2021

We’ve pulled together 24 of the best Tech Buyer Insights to help guide tech vendors in where they should be focusing their efforts as we head into 2022. These unique B2B insights come from our first party research comprising 1,500 senior professionals within our Insights for Professionals (IFP) community. Reading time: 4 minutes.

Work Management 94

Work Management Marketing Management Marketing Automation Services B2B 94

Inbox Insight

AUGUST 16, 2020

As research can be directly attributed to buyer behavior, we decided to delve into our readership stats to see what’s piquing the interest of decision makers. A look at the IFP community: Insight For Professionals is a website by Inbox Insight, designed to provide high quality, relevant and credible resources for business professionals.

Work Management 82

Work Management Marketing Management Research Resource Management 82