Metadata

NOVEMBER 7, 2023

We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. You might be asking this question: Which ones should I use on Facebook and LinkedIn? of company revenue in 2022 to 9.1% Source: 2023 B2B Paid Social Benchmark Report Why did it crash? What about CTAs on Facebook?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Navigate the Channel

AUGUST 11, 2022

It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout. Why do events matter? Build an event landing page.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. Don’t let your manufacturing company get left behind in the digital age.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

SmartBug Media

OCTOBER 30, 2020

A lot of things have changed when it comes to how we do business and connect with prospects and customers. Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. In this guide, we’ll break down the basics of Facebook Lookalike Audiences and what marketers need to know to get started.

Facebook 119

Facebook Paid Search Agency Ads Optimization 119

Marketing Insider Group

APRIL 12, 2021

The strategy behind paid ads is to drive users to your owned media. You can do this with: Paid search on Google or other search engines. Social media ads. Sponsorships of events (live or virtual). What paid channels do they use? The leader was social media, followed by paid search. Partner emails.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Outbound Engine

OCTOBER 17, 2018

Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Understanding the difference between the two, and what type of content to share on each one, is critical to staying relevant as a business owner on social media.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Head to our Facebook Groups for community.

Promotion 84

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 84

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. Stories can be used both organically and as a component of social media advertising. Stories can be used both organically and as a component of social media advertising. Incorporate Influencer Marketing for Social Media.

Paid Content 157

Paid Content Social Media Tips Media 157

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. Though Facebook is a close runner-up with 73% of those surveyed considering it their most used social media channel, a whopping 86% marked LinkedIn as their top platform.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

SmartBug Media

MAY 17, 2019

If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. Mistake #1: Setting Up Business Manager Incorrectly. Your Facebook Business Manager is the hub where all of your pages, ad accounts, and users live. Business Manager acts as a separate entity from your personal account.

Advertising Agencies 75

Advertising Agencies Facebook Advertisements Advertising 75

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. Even better, Facebook and Instagram have been hard at work bridging the gap between user bases.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Outbrain

OCTOBER 21, 2020

Jonas Olausson is the founder of Joinative, a native advertising agency and SaaS. And here’s what Jonas told us about his business, the challenges of managing clients’ campaigns, and relationships with Outbrain. First of all, Joinative is a native advertising agency. Q: Tell us a few words about Joinative.

Paid Search Agency 49

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 49

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Marketing Insider Group

JANUARY 2, 2024

in organic social media referrals, painting a picture of a broader downturn across various industries​​. Algorithm changes and policy adjustments on platforms like Facebook have significantly impacted how and where content is shared​​. Paid Content Amplification We’re putting more focus on paid content amplification.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Global events have caused most of the world’s population to be movement-restricted and remote-working. 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. One trendy format for B2B companies is animated explainer videos.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

MAY 20, 2020

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. Show your support for the community as a whole and explain how you can be part of the solution. CTV/OTT Inventory.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Get Comfortable With Virtual Events.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure earned data.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Today, video means a lot more than that. Product Demo Videos.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. Social commerce.

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

Rain: The Growth Agency

MAY 19, 2020

As we come together in our respective communities to battle the coronavirus pandemic, one thing is very clear: Companies that have acted the fastest will likely emerge in the best shape. Businesses of every size are feeling disruption. There are many third-party companies that do this. This is a different kind of rallying cry.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

Ledger Bennett

MARCH 6, 2019

Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. Without incorporating the following into your campaign, you may struggle to drive relevant B2B leads on Facebook. Remarketing.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. 7 Essentials for Paid Media Plans 1.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. ” Company: “No, no, no. Let’s dive in! Don’t miss a video!

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. Today, there’s another place your company can go to reach the masses. Today, there’s another place your company can go to reach the masses. Social media. Here are a few ideas.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. Too many businesses are caught in a trap of ad-hoc marketing. A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Establish relevant business goals.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. How will Facebook’s new algorithm impact your B2B business?

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180