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Enhancement Round-Up Q4 2020

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Games have been updated to launch in optional “no lead capture” mode.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. These pages are key to the B2B lead gen process, as they’re one of the central methods of lead capture during the buyer’s journey.

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Shifting from an Interruption to Permission Marketing Model

PureB2B

Compared to wooing consumers, courting business-to-business (B2B) customers is harder, takes longer, and is more expensive. Capture names and email addresses. Learn everything you can about lead generation, demand generation, and how to drive better leads.

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Content Firm Buys B2B Marketing Data Startup

KEO Marketing

A service that specializes in providing content to a wide range of business clients now has a new resource to offer content-related data and insights to those clients, particularly those in the business-to-business sector.

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6 High-Converting Landing Pages that Might Surprise You

Leadspace

An ambiguous homepage that forces the visitor to guess what to do next leads to lower conversions, but a simple, clear lead-capture page with the right elements is more likely to bring in the leads you want. The optimal sign-in form varies from business to business. Those basic elements include: A headline.

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The Ins & Outs of Lead Distributions [+5 of the Best Tools for It]

Hubspot

Capturing and Delivering Leads. It might go without saying, but you can't distribute leads without any leads to distribute. Any solid lead distribution strategy starts with an effective lead capture and delivery process — generally supported by automated lead generation resources.

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Innovative Ideas for Enterprise Marketing in 2022

LeadSquared

While digital has become a new reality, B2C (Business-to-Customer) and B2B (Business-to-Business) have suddenly evolved into B2P (Business-to-People) – addressing the fact that the prospect on the other end is a human. Invest in marketing automation tools to automate lead capture through many sources.