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The Brain Science of Online Persuasion

Writing on the Web

Ad people, however, copywriters and marketers don’t use this approach. Copywriters know that emotions not only guide our decisions and actions, they determine whether or not we buy. The brain will attempt to conserve its fuel resources.

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17 of the Best Examples of Beautiful Blog Design

Hubspot

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101
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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Here’s a great example of an exit intent popup from WaitButWhy (the copywriting is also great): You can get creative with your time-based or behavior-based targeting as well. The posts are amazing.

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Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60
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7 Key Elements Of Great Business Content

Hubspot

It requires significant time and resources, executive support, long-term vision, internal expertise and often a willingness to share the knowledge businesses once held sacred. Effective Business Copywriting. Strategic - Online content has to connect to your business goals and brand.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? I know I have been guilty on more than one occasion of using popular clichés in my business marketing communications. Resources in B2B marketing content. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.