Writing on the Web

SEPTEMBER 24, 2014

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. What is quality content? It depends on who you’re writing for. Stylistic preferences.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

SEPTEMBER 23, 2015

Business blogging can be frustrating for professionals. I talk to professionals all the time who are ‘blog publishing shy’ Perhaps the most crucial stage of business blogging is implementation: PUBLISH THE POST! Business blogging is creative but it also follows steps.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

DECEMBER 12, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

NOVEMBER 20, 2013

Many professional business blogs need ghost writers. How else can busy professionals maintain quality content and frequent publishing schedules? What about you and your blog? Do you have time to research, write, optimize for SEO and publish yourself 3-4 times a week? Do you have 6-8 extra hours a week?).

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Writing on the Web

JULY 24, 2013

What can we learn from Liberace about better business blogging ? Although he was a master at expressing himself through music, Las Vegas shows, records, TV, and concerts, he didn’t write. How can you make your business blog a little more flamboyant or sexy? Does your business blog “wear black?”

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

JUNE 5, 2013

Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. Related posts: Guest Blogging: Just How Important Is It?

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

AUGUST 26, 2015

When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? Which is why it’s even more important to me to save time when blogging. Over the years I’ve purr-fected my blogging system. Doodles and Buster would have a cat fit.

Business Blogging 100

Business Blogging Business Tips Guidelines 100

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? But is it enough?

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

APRIL 24, 2013

When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Many bloggers are writing reasonable content.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Why not make good use of older content? Business blogs can be tricky creatures. Nice, isn’t it?

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Writing Web Content: 5 Simple Steps for Results.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? And, this means search engine marketing linking possibilities.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

AUGUST 7, 2013

Want to make money with your business blog ? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts. The blog publisher can negotiate how much to charge for sponsored posts.

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. Whatever your goals may be for 2015, we wish you a happy New Year!

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

DECEMBER 19, 2011

I’ve seen hundreds of business blogs written by smart professionals who haven’t been posted since last summer. I think I enjoy blogging for other people more than I do for myself! But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Related posts: Business Blog Writing and Content Marketing: Come on, light my fire!

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

SEPTEMBER 1, 2010

Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Tweet This!

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Both, of course. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

MARCH 14, 2012

Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? I’ve noticed a few things that applies to content marketing. I know people who blog like that.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. Your readers are busy people. Terrible opening sentences.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? Anyone can type some words in a content management system and hit publish.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Writing on the Web

JULY 23, 2014

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

JANUARY 16, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

AUGUST 21, 2013

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. ” Hey, at least you’ve got a blog and are doing most things right.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

NOVEMBER 13, 2013

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. What is quality content? It depends on who you’re writing for.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

FEBRUARY 10, 2011

I think I enjoy blogging for other people more than I do for myself! The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. 3 Tips for Better Blog Writing.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100