Industrial Marketing Today

APRIL 22, 2010

That business model works for a while but in the long-term, it fails badly. Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets. Design wins lead to production volume orders.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it. He is the Founder & President of Tiecas, Inc. –

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. You can’t surround the conversation with value and branding. Have you struggled to answer that question?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 3, 2010

For an eCommerce site that is easy, it is typically the value of transaction per visit. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

AUGUST 24, 2009

Don’t be afraid to tear apart your initial outline if you think it will improve the product. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 18, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. He is the Founder & President of Tiecas, Inc. – Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Creators, distributors, aggregators, and curators are all economically essential parts of the value chain. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Define your business objectives and what you expect to accomplish. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 18, 2010

Some common excuses I hear are “But Im too busy already”, “But Im already doing Social Media marketing", "But what would I talk about, and why should my prospects read my blog?”. Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

SEPTEMBER 27, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. If nothing else, it makes the mobile sales force much much more productive. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Social Media 60

Social Media Social Marketing Media Planning 60

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. I remember my first marketing job like it was yesterday.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Marketing Insider Group

SEPTEMBER 14, 2020

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. The percentage of internet users that conduct product research online is about 78%. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Blogging Stats. Advanced Web Ranking).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Online Marketing Institute

JANUARY 4, 2011

According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. But how, exactly, does a business go about creating a blog that their customers will actually read?

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. He is the Founder & President of Tiecas, Inc. –

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. It’s boring.

Enterprise Management 235

Enterprise Management Work Management Marketing Management Marketing Automation Services 235

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). An individual or group of people usually maintains a blog. 7) Business Blogging. 7) Business Blogging. Learn more about how marketers can use APIs here.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JUNE 23, 2011

A brand, typically only has their industry or their series of products, and it is not going to have that same breadth. Blogging is really good at this. So blogs are really good at this because blogs typically are almost articles, and a lot of business blogs are how-to articles. Not everybody has the blog.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Magisto

OCTOBER 3, 2019

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Blogs publish content regularly.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? You’d arm them with information about your products and how people use them. Grow your in-house list by implementing a lead generation tactic. You’d arm them with information about the marketplace.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40