Unbounce

OCTOBER 18, 2021

When it comes to increasing the number of women in tech roles, it’s a slow-burning candle. To promote networking, women holding leadership positions in leading tech companies run courses as well as open-invite webinars that explore topics from feminism to salary negotiation. And it’s not for lack of trying. And that strategy works.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Martech

SEPTEMBER 26, 2022

billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48 Burning Man is a good example of a brand that grew through community marketing. Fintech strategies for marketing tend to start here, with an internal evangelist leading the charge. Just how big is the market size of the fintech industry?

Work Management 115

Work Management Marketing & Strategy Marketing Strategy Practices 115

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. How do you balance the need for quantity of leads vs quantity?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

Lake One

JULY 22, 2020

For leadership teams getting into the minutiae of PPC impressions or social media followers – it just muddies your ability to see the forest through the trees. In B2B SaaS it can be really misleading because marketing could be burning cash under the disguise of driving leads – leads that aren’t doing anything.

Lead Ranking 55

Lead Ranking B2B Marketing Planning Marketing Qualified Leads 55

Directive Agency

NOVEMBER 18, 2019

AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing, according to CEO and Co-founder Garrett Mehrguth. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic value, estimated ad spend, and more.

Search Marketing 40

Search Marketing Paid Search Agency Burn Rate Advertising Agencies 40

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company C: Lead Nurturing. Lead management process. Let’s talk retargeting.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company C: Lead Nurturing. Lead management process. Let’s talk retargeting.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

LeadSquared

MAY 16, 2019

Marketers are faced with the burden of bringing in good and high-quality leads for the business. The best part is that it is highly measurable, easy to create and doesn’t burn a hole in your pocket. Rather, irritated leads may just unsubscribe. Most PPC platforms allow you to selectively choose an audience.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. The reason for this is that the basic fundamentals of online lead generation prepare you for everything that follows.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

NOVEMBER 2, 2020

SEO, PPC, email, social… the list goes on! But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is PPC Marketing?

Paid Search Agency 361

Paid Search Agency Paid Content Search Marketing Top of Funnel 361

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Outgrow

FEBRUARY 25, 2021

If your product solves a real pain point, it’ll drive qualified leads. Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Now, influencer marketing doesn’t have to burn a hole in your pocket! Pre-launch marketing is highly product-led. A/B Testing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Hubspot

FEBRUARY 1, 2012

Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal.

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28

Marketing Insider Group

AUGUST 5, 2010

The way we consume information is changing rapidly as the growth rate for social media use online and on mobile devices proves. While it is holding its own in the #1 spot on mobile devices, the growth rates of social networks are catching up. Summit B2B Marketing Predictions For 2011 Need to Drive Leads?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 22, 2010

According to the report, mobile internet growth is significantly faster than the internet desktop growth of the late 90s compared to the growth rates of both AOL and Netscape. Need to Drive Leads? Mobile growth is hot.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 17, 2010

More leads. But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. Program Acceleration: the rate at which we move from a marketing concept to a campaign that is driving results.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

NOVEMBER 30, 2010

Commerce: Mary talks about how the rate of product improvement is unprecedented. Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. There is still tremendous upside in the move to online as the percentage of time spent on the Internet still far outpaces the percent of ad spend.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up. I refuse to answer cold calls at work or home.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. Or I need to generate 1000 “leads” to generate 1 sale. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). But if you struggle to hit your goals month to month, you might have some problems with your lead gen strategy.

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Directive Agency

JULY 7, 2017

In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Yes, you want to maximize the visibility of your brand, but you don’t want to burn money doing so.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Marketing Insider Group

DECEMBER 1, 2010

Well we need to focus on wringing out every lead and every deal from our funnels. Lists became “tired&# as response rates drops. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Squeezed out.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 12, 2010

Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline. Traditionally a lead can take weeks if not months to be entered into the pipeline, as often the lower level prospect is the first contact. Most companies have previously experienced lead “traction” issues.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Single Grain

DECEMBER 8, 2020

You want to generate more leads online. A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. You need to look for a person wearing many hats. You don’t have an endless budget.

Marketing Analytics Tools 134

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 134

Sharpspring

NOVEMBER 22, 2022

And if you focus on lead generation instead of customer loyalty, you’ll eventually dry up your pipeline. Thus, you must assess your business’s ability to deliver customer success and satisfaction and nurture leads more sustainably. Instead of relying entirely on new leads, you treat every new customer as an investment.

Lead Ranking 82

Lead Ranking Ideal Customer Profiles Lead Scoring Customer Satisfaction 82

Single Grain

APRIL 12, 2023

The ultimate goal of an advertising strategy is to increase brand awareness, generate leads and drive sales. YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates.

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

SendX

MARCH 6, 2020

The only problem seems to be that a lot of brands don't really know how to compose a great newsletter and end up annoying people, which leads to the result we all are afraid of, the unsubscribe button. Peep Laja A true king in the realm of CRO (conversion rate optimization), and now he is fighting to make online education better.

Newsletter 196

Newsletter Best Practices Internet Marketing Burn Rate 196

SendX

MARCH 6, 2020

The only problem seems to be that a lot of brands don't really know how to compose a great newsletter and end up annoying people, which leads to the result we all are afraid of, the unsubscribe button. Peep Laja A true king in the realm of CRO (conversion rate optimization), and now he is fighting to make online education better.

Newsletter 195

Newsletter Best Practices Internet Marketing Burn Rate 195

seo.co

JANUARY 31, 2022

Are you ready to start building out your location landing pages so you can generate more traffic, leads, and sales? Authoritative content will get you sales and leads , period. Give them advice they’d expect to pay for because that’s how you’ll capture more leads and gain authority in the search engines at the same time.

Landing Pages 98

Landing Pages SEO Lead Scoring Lead Ranking 98