CMO Survey: Social Media Marketing Budgets Expected to Increase
KoMarketing Associates
SEPTEMBER 4, 2018
The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year. percent of marketing budgets was going toward social media.
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