Heinz Marketing

OCTOBER 10, 2018

The discussions at each CMO breakfast range widely from strategic to tactical topics, from professional development to managing culture and marketing technology stacks. Attribution: This includes understanding what’s working, what’s influencing pipeline velocity and closed deals in a complex, multi-touch sale.

Multi-Touch Attribution 95

Multi-Touch Attribution Account Based Marketing B2B Marketing Qualified Leads 95

ClickZ

JUNE 21, 2023

Ty Heath: Before we delve into that, I’d like to touch upon why we find ourselves in this situation. How do you sell the need for brand building and creativity to budget holders? While CMOs may say that brand is important, they often prioritize data management. This is the challenge we currently face.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Porch Group Media

MARCH 16, 2021

64% of consumers feel companies have lost touch with the human element of customer experience. A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets.

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

Metadata

APRIL 4, 2023

“When am I getting my budget back, and how can I get the most out of it right now?” Dumpster fire aside, you’re likely sitting between a rock and a leadership team with budget cuts on their mind. In fact, nearly 30% of major advertisers said they’re cutting their ad budgets in 2023. Budgets and resources are down.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Litmus

APRIL 2, 2021

This session, moderated by our very own CMO Melissa Sargeant, featured Jon Suarez-Davis, the SVP of Marketing Strategy and Innovation at Salesforce and Kara Trivunovic, Managing Director of Messaging at Epsilon. Build customer growth–and loyalty–by focusing on multi-stakeholder partnerships.

Webinar Metrics 55

Webinar Metrics Paid Search Agency Advertising Agencies Work Management 55

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. Paul Magill is a Managing Director with Deloitte Consulting and the former CMO for Abbott. Dr. Moorman is the T. Austin Finch, Sr. Nikita Avdiushko is a recent MBA graduate from Duke.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. James Thomas, Allocadia’s chief marketing officer, blogged on the IBM commerce site : “Never has it been tougher to be a CMO. Budget not in place? Not the right time? Need not realized?

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Engagio

MAY 14, 2019

Obtaining dedicated people and budget. This session went beyond the buzzwords, featuring insights from over 200 CMO interviews on how they’re moving their marketing teams to revenue centers through the use of data, omni-channel ABM, CDPs, sales & marketing alignment and more. Multi-touch attribution.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Outgrow

OCTOBER 18, 2022

Doing more with less : marketing budgets in the downturn. About our guest: Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company’s inbound and outbound marketing strategies. So we help them with a multi-channel outreach strategy and ultimately bring new sales opportunities to their teams in Latin America.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

PathFactory

JUNE 12, 2019

A couple of weeks ago I had the pleasure of hosting a series of B2B CMO breakfasts with PathFactory in New York City, Chicago, and Austin. This includes understanding what’s working, what’s influencing pipeline velocity, and closed deals in a complex, multi-touch sale. Strategic planning and budgeting amidst execution.

Multi-Touch Attribution 45

Multi-Touch Attribution Work Management Account Based Marketing Marketing Management 45

Litmus

DECEMBER 8, 2020

So how do we get more emails, more customers, more touches per customer. Wade Hobbs: But on day to day decision-making, they’re still kind of operating on a last touch attribution model. So what kind of mechanisms, what kind of tooling should they have in place to actually make that happen? Jason Rodriguez: Yeah.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy. Using a Multi-Touch Approach to Engaging and Nurturing Sales Prospects. Been a busy few weeks with conferences. Email Workshop.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 Been a busy few weeks with conferences. Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Adobe Experience Cloud Blog

JULY 7, 2014

Marketers are dedicating more and more technology, headcount, and budget to content marketing. For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Design your content programs to be measureable.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Head of demand generation and possibly a CMO (if different from hiring manager).

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Content Standard

MARCH 6, 2019

Their central marketing division (which has more than 150 employees and an annual budget of $300 million, according to the Kansas City Business Journal ) controls advertising and social media, but they bring the communities into the fold through local events and even sports team sponsorships. Finding the Local Flavor. Learn more here.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Advertising Agencies 87

Hubspot

SEPTEMBER 16, 2016

To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. To avoid wasting budget, he suggests auditioning a lot your content to see what performs best -- especially in regards of engagement.

CMO 28

CMO Top of Funnel Funnel Advertising Paid Search Agency 28

6sense

DECEMBER 10, 2021

Fortunately, Olivier Thierry , the CMO of Quorum Software , was the case study and co-presenting. Forget technology, strategy, budget, and creativity; without great people supporting your movement, you are nothing. Engaging is about orchestrating multi-touch, multi-channel, highly personalized messages at scale.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Contently

DECEMBER 2, 2022

The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Overall budgets have risen to 11.8%

Multi-Touch Attribution 152

Multi-Touch Attribution Work Management Paid Search Agency CMO 152

LEADership

JUNE 17, 2014

In a recent piece in the CMO Spotlight Series, I talked about the different types of metrics for measuring marketing effectiveness. We need to publish content that is both relevant and easily found by our prospective buyers at various touch points during the buying cycle. What’s left of our marketing and lead generation budget?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

LEADership

SEPTEMBER 10, 2013

What do you mean we need to increase our social media budget? I thought we don’t need a budget.”. It’s free”, “We need huge numbers”, “We need a multi-channel presence”, all of these and other confused C-Suite perceptions about the role and purpose of social media make it increasingly difficult for social to be adopted as a must-have.

Social Media 40

Social Media Budget Programs Buy Media 40

Martech

MARCH 22, 2022

Brenner touches on that topic in his blog post “ How to Solve the Challenge of Marketing ROI.” This means that for most organizations, all you have to do is get more results from the same budget. Or get the same results with less budget,” he wrote. You just spent all your budget. Which bottom line matters?

Planning 117

Planning Multi-Touch Attribution Paid Search Agency Lead Ranking 117

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – Also, smaller companies are more likely to be cutting budgets than larger ones. CMO, Sendoso. Every single touch point from SDR touch, to direct mail / gifting, digital ads, etc.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Metadata

NOVEMBER 7, 2023

Marketing teams big and small alike are under loads of pressure to maximize their budget and make sure every penny goes the extra mile. Last touch or click: All credit goes to the last touchpoint (the one that converted the prospect). Multi-touch: All of the touchpoints receive fractional credit.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Ideal Customer Profiles B2B Marketing 52

Heinz Marketing

AUGUST 20, 2018

We were thrilled this last time to be able to talk to Guy Weismantel , CMO at Pushpay. He shares insights applicable in any industry and also touches on building culture within marketing. We have a proud member of the Fighting Irish Nation from the University of Notre Dame, Guy Weismantel , who is currently the CMO at Pushpay.

Top of Funnel 41

Top of Funnel Enterprise Management Work Management Paid Search Agency 41

Contently

MARCH 23, 2021

But this reality has a silver-lining for creatives—marketing leaders are shifting their budgets into content. In a recent Contently survey, 95 percent of marketers told us they expected their budget to increase or stay the same this year. Single-Touch Content Attribution. The run stage is strategic to revenue generation.

Cost per Lead 194

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 194

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – Also, smaller companies are more likely to be cutting budgets than larger ones. CMO, Sendoso. Every single touch point from SDR touch, to direct mail / gifting, digital ads, etc.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Litmus

AUGUST 3, 2021

To carry this load, it’s logical to expect that our marketing budgets would be as hefty as our responsibilities. The current state of marketing budgets and what to do. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4%

Marketing Budget 90

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 90

Strategic-IC

NOVEMBER 16, 2023

In the interview ( full recording here ) we discussed: What Champion Tracking is Why multi-threading is key to account success Trinity’s rationale for SDR reporting to Marketing How to make the intangible tangible So let’s dive into some of Trinity’s top ABM tips and tricks. By exploring a multi-threaded approach.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Tips 62

Full Circle Insights

FEBRUARY 28, 2021

With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. CMOs: Now More than Ever.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

LEADership

AUGUST 26, 2014

states Judith Sim, CMO of Oracle Corp. In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective. In her role as CMO, Sim reminds her team that “you cannot neglect the human element”. in no uncertain terms. And they do.

CMO 40

CMO Demand Generation Agencies Buying Cycle Multi-Channel 40

The ABM Agency

MARCH 28, 2023

Additionally, we’ll examine ways small businesses can compete with larger companies despite having smaller budgets. This insight allows you to allocate budget more effectively across different channels as well as refine your messaging for maximum impact within each one. in the customer journey.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Strategic-IC

OCTOBER 12, 2021

What level of budget or company size do these companies have? ?. Who is responsible for driving different engagements across different touch-points ?. ABM is all about personalization.” - Alice de Courcy, CMO at Cognism. Use a multi-channel approach. Does your product/service align well with your customers' needs? ?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Martech Advisor

SEPTEMBER 30, 2019

It involves multi-year contracts with information services consultancies and tries to mitigate risk at all cost. On the flip side, data-driven marketing is the CMO’s new mantra. This team ensures Google speaks with one voice, whether to the CMO or the CTO, and taps the right resources on a case by case basis.

Advertising Agencies 50

Advertising Agencies Work Management Marketing Management Multi-Touch Attribution 50

Valasys

AUGUST 28, 2019

Also, 87% of the C-suite executives believe in the power of live events & plan to increase their marketing budget spent on organizing such events. Reasons to Join the Action: CMO and Future of Marketing Middle East. Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. We’re talking with Kristen Alexander, the CMO of Certain, today on Sales Pipeline Radio. Recently we worked together on an Event Marketing Playbook. Matt: Love it.

Top of Funnel 60

Top of Funnel Enterprise Management Budget Programs CMO 60