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How to Help Your Employees Become Influencers

Onalytica B2B

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how. DOWNLOAD EMPLOYEE ADVOCACY 2.0. This will not work.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Video Creates Peer Pressure. Videos are also very diverse in their application.

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Office reopening? How to help your marketing team navigate the future of work

Sprout Social

What many of us thought would be a short stint of working from home quickly turned into our extended reality. As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. People have mixed feelings about the future of work. — Mark C.

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When to Use Live Webinars and When to Try Another Format

NetLine

This is due to the fact that as users progress further into their buying journey, the fewer “peers” they have, meaning there’s less volume at this stage. . It’s a format we have a great appreciation for and one we use quite a bit alongside our friends at ON24 and the ABMLA. . They’re not a lead volume driver. of all requests. .

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The state of social media investment: Five key takeaways for European businesses

Sprout Social

Information, opinions and conversations about your brand will exist on social media whether you choose to acknowledge them or not. In previous surveys, only 40% of small to medium sized enterprises reported using social networks, as opposed to 81% in the USA. Potential customers are looking at much more than your website.

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Why You Should Consider Webinar Software in 2020

TrustRadius Marketing

Audience participation features allow presenters to distribute materials to the audience as a whole, or allow individual attendees to submit questions, comments, and opinions individually to presenters. We discussed what makes for the best webinar software, and what webinar trends are on the horizon for 2020. Let’s dig in. Webinar Benefits.

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The CMO’s Guide to Chinese Social Media Marketing

Content Standard

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Image attribution: Tim Gouw.