Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .

Television marketing 138

Television marketing Skype Social Media Public Relations 138

nDash

JULY 30, 2021

Broadcast live from Portland, Oregon, Engage 2021 is a two-day virtual content marketing event featuring speakers from Convince & Convert, Chewy, LinkedIn, and more. The theme for Ascend 2021 is “Elevating Insights for the Oracle Community.” The Strategic Marketing USA event unites the most influential CMO’s.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week.

Social Media 132

Social Media Paid Search Agency Media Skype 132

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! If you’re concerned about social media cost justification, you’re not along.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

illumin

MAY 20, 2019

AcuityAds sponsored IDSD (SDX Interactive Day San Diego) last week to connect with brands, agencies and entrepreneurs in the marketing and advertising community. We have the same scale that we had in the old days of, say, broadcasting – but now consumers are able to fully respond to AI. We sat in with Michael D.

Marketing AI 53

Marketing AI Ad Building Brand Identity Branding 53

Vidyard

MAY 11, 2016

. “Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

. “Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

APRIL 19, 2016

. “Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Valasys

AUGUST 30, 2019

Gen Z is the first generation of digital communities. Create Podcasts & Premium Pieces of Content : According to a report by Business Insider, Gen Zers don’t prefer free content being broadcasted; instead value premium content, podcasts, on-demand videos, paid content & subscription.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Tony Zambito

JANUARY 29, 2017

Enabling broadcast and digital media to reshape their news towards a connected experience. 4 – Contextual Insight Communities. It also affords opportunities to create iterative and collaborative insight communities with engaged customers. 2 – Rapid Crowd Insights.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 30, 2015

Gone are the days where we had to tune in to the local television news broadcast while making breakfast to find out what’s happening in our communities. 1:30PM – 6:30PM: If the first half of my day is Community Management, then the second half is Social Strategy and partnerships. 10AM – 12:30PM: Meetings, meetings, meetings!

Social Media 48

Social Media Work Management Media Thought Leadership 48

Heinz Marketing

MARCH 11, 2019

We were thrilled this last time to talk to Derek Slayton , CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact. The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. Matt: My gosh. Derek: Yeah.

Top of Funnel 63

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 63

Salesforce Marketing Cloud

JUNE 6, 2022

Those unforgettable interactions with customers and in our communities that bring your brand to life. Tune in to our Connections broadcast June 8-9 starting at 1 p.m. This is an all-in-one place to build in-demand skills and connect with a community of skilled marketing pros. You know the ones we’re talking about.

Broadcasting 98

Broadcasting Loyalty CMO Ideal Customer Profiles 98

Martech

AUGUST 19, 2021

Salesforce, itself planning to get into the streaming game soon, has a Trailblazer community numbering in millions around the world. In a more focused space, Sangram Vajre likely brings the highly motivated #flipmyfunnel community with him (10,000) when he debuts on Terminus’s upcoming streaming service.

DemandBase 113

DemandBase B2B Banner Ads Account Based Marketing 113

Zoominfo

SEPTEMBER 17, 2018

According to the Copyblogger website, Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. I Love Marketing is an ever-expanding world-wide community of people that love marketing and want to keep innovating and learning. Listen here. I Love Marketing. Listen here. The BeanCast. Join the fun. Subscribe today!

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

B2B Marketing Exchange

NOVEMBER 15, 2023

1 Top Performing Community Bank. Sales Enablement Content Marketron Marketron’s website, Aspire, provides content aimed at inspiring and empowering broadcast and media sellers, covering topics like sales ideas, ad categories, creative strategies and industry trends.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Convince & Convert

APRIL 28, 2010

2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database. I believe the key point is building relationships with social broadcasters.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

FEBRUARY 10, 2015

Image credit: Business 2 Community. Business 2 Community ). Not as believable.) ( Business 2 Community ). billion) than they did for broadcast television in 2013. How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

PR 161

PR Social Media Paid Content Media 161

chiefmartech

FEBRUARY 9, 2016

I’m going to reverse that this time, because for all the wonderful things happening on the stage and in the exhibit hall, it’s the community who is converging at this next MarTech that, above all, will make this an incredibly special experience. Marketing Technology Professionals of the World Unite!

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Directive Agency

JULY 15, 2019

We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like. Tim’s Path to Becoming CMO of Ahrefs. There was a website community for marketers. Blake Emal: That is a rapid ascent to being CMO of Ahrefs. So stick around. Tim Soulo : And raised.

SEO 40

SEO Paid Content Budget Programs Tools 40

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). The Power of B2B Communities , May 27, 2010. Chris Herbert ( @B2Bspecialist ). The Mi6 Chart Toppers, May 2010 , Friday, June 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

JANUARY 14, 2014

In addition to this I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure. This is where the power of social communities come into their own. I am not sure of the wider implications on that one.

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Content Standard

JANUARY 16, 2018

This online-only definition also omits the origins of commercial broadcast content marketing. For example, Bosch Professional Power Tools facilitates an active, safe Q&A forum community for professionals in the artisanal craftsmanship, electrical, commercial building, and construction industries. The only problem?

Paid Content 73

Paid Content Top of Funnel Peer-to-peer Content Marketing 73

Heinz Marketing

MARCH 12, 2018

For this episode we are honored to have Joe Hyland , CMO at ON24. Well, we’ll save that conversation for another time, but I want to talk about a lot of the work that you have done in the sales community over the last several years. I’m broadcasting on site today at what is called the Revenue Summit.

Top of Funnel 58

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 58

Martech

AUGUST 18, 2021

It will broadcast live events and on-demand content. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. The associated community boasts more than 10,000 members. Who’s going after Netflix?

DemandBase 108

DemandBase B2B Cable Account Based Marketing 108

Hubspot

SEPTEMBER 21, 2016

Main themes of this episode included determining how often to broadcast, apprehension about broadcasting live and making mistakes, and uncertainty about measuring success. Carefully choose your broadcast's headline: Remember, this is an opportunity to grab more attention from followers. Duration: 49:13. Duration: 35:01.

Social Media 28

Social Media Social Marketing Media Planning 28

Webbiquity

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. CMO at EuroSpaClub International. You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Brandpoint

MAY 22, 2018

Best part is that people are constantly sharing recipes for different functions on IFTTT’s website and various marketing communities, so you rarely have to figure things out for yourself. With ManyChat, we get close to an 80 percent open rate on our broadcasts to our list with only 20 percent on our traditional email list.”

Social Media 87

Social Media Social Marketing Tools Digital Asset Management 87

SnapApp

DECEMBER 14, 2016

Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service - and community - together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic. Founder B2B Marketing Technology Community on LinkedIn. Collaboration. Silos get busted in 2017. Event Engagement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

OCTOBER 18, 2011

So, the idea behind inbound marketing is that instead of taking this budget and spending this budget to kind of broadcast your message far and wide, why not use that same budget to increase the probability that those that are looking for you - that actually want what you have to sell will actually find you? So - think community, not leads.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28