Hubspot
AUGUST 16, 2018
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. What’s Inbound Public Relations?
markempa
JULY 8, 2013
Brickstream’s products – behavior intelligence-gathering technology that helps retailers measure shoppers movement through their stores – were well known in the marketplace, but its brand wasn’t. But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand.
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Schubert B2B
AUGUST 16, 2017
B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. B2B public relations may seem like its own isolated or separate branch of marketing communications.
sagefrog
NOVEMBER 14, 2023
The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.
SmartBrief - Marketing
AUGUST 14, 2023
While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. The ability to rapidly create messaging and measure effectiveness is quite powerful.
Hinge Marketing
JANUARY 9, 2020
What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Most can’t crack the code so just invest more time creating more content and hope their branding, social media, visible expertise, and pipeline goals are met.
Sprout Social
SEPTEMBER 12, 2022
9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative. We live it.
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