Biznology
JUNE 11, 2015
Branding – whenever a new person uses a link to reach your site, they’ll associate the link as a vote of confidence. For these reasons alone, you should make link acquisition a priority within your online marketing. Link acquisition can effectually integrate into the following marketing strategies: Content marketing.
Brandpoint
MARCH 15, 2022
This is particularly important for the online marketer who must captivate readers who spend mere seconds on a page before deciding to stay or click away. Listicles are snackable forms of content that appeal to the short attention spans many of us have when reading content online. Branded photojournalism is fascinating.
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Biznology
SEPTEMBER 13, 2018
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. A good brand emotionally engages its customers, with the strategic goal of strengthening its bond with them. are under 35.
KoMarketing Associates
JUNE 2, 2014
The public relations industry has been under threat and misconception for quite a while. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. This according to coverage from Search Engine Land and SEER Interactive.
Biznology
MAY 25, 2018
Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus. Like this post?
Biznology
MARCH 9, 2016
But if you can differentiate and market a “scarce good or service” that others can’t or don’t know how to, you can win the margin game. Maybe it’s a brand attribute that’s difficult to convey. The post Scarcity and what it means to online marketing appeared first on Biznology. Like this post? Sign up for our emails here.
Hinge Marketing
APRIL 20, 2016
In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.
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