Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” We know the facts.

Marketing Automation Services 107

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 107

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. AI’s ability to punch up personalization has only added urgency to the marketing landscape. But what are the specifics?

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Full Circle Insights

JANUARY 11, 2022

An extension of Full Circle’s popular attribution product, Digital Source Tracker, the Journey Explorer features customizable charts that lay out customer interactions with the brand across several of the most popular digital platforms, including digital advertising, social channels, and other digital outreach campaigns. .

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

SmartBug Media

FEBRUARY 25, 2021

There are a number of effective marketing tactics, but among them, account-based marketing seeks to break down data, technology, and team barriers. Not only this, but ABM is an essential part of realizing return on investment (ROI) on your marketing spend and truly forces your marketing team to think strategically.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Martech

DECEMBER 19, 2023

That’s important because there are a number of moving pieces to many modern marketing campaigns. Depending on the size of your marketing organization and the breadth of the campaign, people across internal departments (e.g., creative, media, brand, legal, etc.)

Work Management 80

Work Management Marketing Management Marketing Automation Services Budget Programs 80

The Marketing Blender

OCTOBER 1, 2022

The first step in creating a marketing budget template is to know your goals. What are you trying to achieve with your marketing campaigns? Are you looking to increase brand awareness? Once you know your goals, you can start to allocate your budget accordingly. Know Your Competitors’ Marketing Spend .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

ActiveDEMAND

JUNE 8, 2022

One of the things a senior living provider needs to balance is whether to perform marketing “in-house” with an internal marketing team or go through a marketing agency. Each marketing option has its pros and cons and best applications. Post-Covid, much of this effort is handled by digital marketing.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Planning Work Management 94

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. But this is no time to fritter away marketing dollars chasing after the wrong accounts.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. More importantly, it also enables sales and marketing teams to identify prospects who are most likely to convert in-market rather than through marketing campaigns and cold outreach, which simplifies the current sales pipeline.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Strategic-IC

FEBRUARY 6, 2023

And now, with remote and hybrid working a permanent part of life for many businesses, marketers need to adapt to deliver buyer experiences that are centered around value, creativity and innovation. Forget outdated ‘spray and pray’ tactics, which waste marketing spend and put a cap on results.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Televerde

NOVEMBER 24, 2020

If channel partners aren’t using market development funds (MDF) to boost lead generation and enhance sales pipeline, they’re missing out on an opportunity. A partner manufacturer or brand (the vendor partner) makes these funds available to help channel partners sell the vendor partner’s products or services. Customer advocacy.

Work Management 59

Work Management Marketing Management ROI Advertising Agencies 59

MKT1

OCTOBER 27, 2022

How does marketing fit into the overall GTM organization Note: I’m defining GTM organization as revenue-driving, customer-facing teams (sales, customer success, partnerships, and marketing) What do B2B marketing teams do? You can also hurt your brand, customer experience, and long-term revenue this way too.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Martech Advisor

OCTOBER 7, 2019

Every smart marketer knows that consistency is the key to building a strong brand. Overlapping or redundant campaigns primarily hurt a brand by sending mixed messages to customers, but they also drive up costs.

Resource Management 70

Resource Management Budget Programs Planning Marketing Plans 70

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. The CFO's aim is primarily to ensure that the marketing spend contributes to the company's overall strategy.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Marketing tactics to further enhance this strategy: Leverage personalized videos in your email outreach. First, this allows for brand consistency.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. She says, "The main goal of PR is to boost the reputation of your brand.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Moz

JUNE 29, 2020

Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Adobe Experience Cloud Blog

JANUARY 15, 2020

That means a small business can easily invest small in online marketing, and see results first, before going all-out and becoming more invested. . Having trouble associating your digital marketing spend to revenue? TrackMaven found many SMBs are. Start with setting up a dedicated landing page. So, what are you waiting for?

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Moz

JUNE 29, 2020

Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Engagio

JANUARY 7, 2019

Leverage intent signals to drive segmentation for your marketing programs. Get the intent data into the hands of your Sales team to inform their strategy, outreach and interactions. As more companies adopt an account-focused strategy, it forces us to raise the game on the type of brand experience we create with each touchpoint.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Heinz Marketing

JULY 26, 2021

Join Kris and I as we talk about his company Sendoso and the change that the pandemic brought, the worth of investing more into prospects, and the mindset towards what marketing spends and ROI. We make it easy for companies to send out corporate gifts, eGift cards, personalized branded promotional products, swag.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

B2B Marketing Traction

MARCH 12, 2010

B2B marketing tactics during the growth stage involve increasing volume of marketing in terms of number of target markets and amount of outreach. Failure to maintain your brand and increase awareness at this stage can be fatal. Maturity Stage of Marketing Product Lifecycle.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

Hubspot

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Brand Values.

Trends 101

Trends Marketing AI Work Management Planning 101

Martech Advisor

OCTOBER 15, 2019

Because technology is ingrained in every element of modern marketing, changes in the MarTech world will impact not just digital marketers but virtually any business that leverages marketing strategies. Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach. Acquire more customers.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Madison Logic

MARCH 23, 2023

Those three key data sources include: And when combined with the first-party customer data in your CRM and MAP, marketers using ML Insights gain deeper insights to maximize their marketing spend and accelerate accounts through the buying journey. Lock up your data!

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Conversica

JULY 31, 2019

The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. The combined solution, including the Event AI Assistant powered by Conversica, will be available for customers to trial and purchase from SummitSync starting in August 2019.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Once upon a time, a B2B podcast was all about branding. Marketing is all about sharing a message. All valuable indicators of your brand’s social media presence and audience engagement levels.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Computer Market Research

SEPTEMBER 29, 2017

However, the amount you spend should be in direct correlation with a given partner’s performance. With a surplus of opportunity to spend on marketing, there is far less to measure ROI. Concierge-led Demand Generation: Full-service marketing services that create customized campaigns to generate, nurture leads.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Terminus

MAY 12, 2017

With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent. Localytics is a mobile engagement platform that helps brands understand their users and gather insights needed to provide an optimal mobile app experience. Addressing Marketing and Sales Challenges.

Account Based Marketing 20

Account Based Marketing ABM Efficiency Top of Funnel 20

Adobe Experience Cloud Blog

APRIL 7, 2015

According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. Investing even a minimal effort in targeted and personalized advertising can have a huge impact on outreach—both in terms of quantity and quality at the top-of-the-funnel.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

BuzzSumo

JANUARY 5, 2016

The product matters more than marketing. Spend every dollar you have on creating a great product–not marketing. A great product will generate far more awareness through sharing and advocacy than any marketing spend. This approach is also far more sustainable as you may run out of marketing dollars.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Lead Forensics

APRIL 8, 2024

Content Drives Awareness: A whopping 50% of B2B content focuses on building brand awareness and interest. This underlines the power of content marketing in establishing your brand as a thought leader in your industry. Employ a cross-channel marketing strategy to engage with customers throughout their buying journey.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

Content Drives Awareness: A whopping 83% of B2B content focuses on building brand awareness and interest. This underlines the power of content marketing in establishing your brand as a thought leader in your industry. Employ a cross-channel marketing strategy to engage with customers throughout their buying journey.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Outbrain

JULY 15, 2020

And how do we bake that into Media, into Branded Content, into Affiliate, into Events — whatever that’s going to look like — to build a much more comprehensive strategy for that Marketer? And it’s sponsored and plugged the same way, you know, that Brand Content is, but it has guaranteed metrics against it.

Paid Search Agency 26

Paid Search Agency Video Marketing Advertising Agencies Top of Funnel 26