ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Think of these folks as the masons forming the foundation for your marketing outreach. Communications or media agency.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study. You are indeed the perfect case study. Social Media results can’t be measured False.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

FEBRUARY 6, 2014

January 10, 2014: We pulled an all-nighter from January 9-10 to polish up our campaign and do a first touch of outreach to a long list of influencers, friends, family, and more. Blogger and Publication Outreach. We weren''t as confident about our ''newsworthiness'' and decided to postpone a PR, which was a mistake.

Campaigns 28

Campaigns Outreach Press Communities 28

Convince & Convert

APRIL 23, 2015

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog.

Studies 165

Studies Advertising Agencies Blogger Outreach 165

Biznology

AUGUST 30, 2016

Influencer marketing tools of the trade. Influencer outreach is more PR than marketing or advertising. Earned media influencer outreach is alive and well. Take your bloggers and social media influencers to lunch. 7 ways to use bloggers in your content marketing strategy. Do-it-yourself influencer marketing.

Long Tail Marketing 126

Long Tail Marketing Best Practices Blogger Marketing Proposals 126

WebMarketCentral

DECEMBER 6, 2007

Divide this into three sections—strategies, tactics and tools. Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Next, ask the question: what do these prospects need in order to buy from me? NOT "what do I need to sell to them?").

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Convince & Convert

DECEMBER 30, 2015

The Rising Influence of Mom Bloggers. Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog.

Studies 114

Studies Blogger Advertising Agencies Outreach 114

Scoop.it

OCTOBER 29, 2020

To limit any personal influence on the final result, you may outsource this task to third party tools. What works well for assessment of your audience are survey tools. The pattern repeats itself – immediate satisfaction (but in this case a positive one), positive message, easily shareable. Treat this responsibly.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Content Marketing Institute

MAY 11, 2018

Equip internal teams and influencers with tools to help programs succeed. Vocal bloggers, journalists, and subject matter experts crank out articles, books, and guest contributions for popular industry publications. outreach began. But that’s not the case. Equip internal teams and influencers with tools for success.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Software 102

Moz

DECEMBER 5, 2018

All you need is the right tools for the research phase! We’re going to use Moz’s Link Intersect tool to do this research for Bottger Mansion. This tool could help Bottger uncover all kinds of links and unstructured linked citation opportunities, depending on how it’s used. This could be a great prospect for Bottger!

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 3, 2011

It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public&# from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. Bloggers log-in to CMP.LY It all works very seamlessly.

Blogger 128

Blogger Terms and Conditions Work Management Copyright 128

Valasys

MARCH 16, 2020

Tools such as MozLink Explorer allow marketers to evaluate the ranking potential of a particular link, its relevancy, authority, etc. This technique allows bloggers to build great relationships with other bloggers within the same niche. The year January 2020 started with Google’s core algorithmic update in January.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Convince & Convert

JUNE 12, 2013

These are conventional PR placements, but in this case, they’re about your content. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers. Pickups in Traditional or Trade Media .

Paid Content 153

Paid Content Promotion Media Paid Search Agency 153

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? 20+ Cool Social Media and Web Tools - Webbiquity , September 15, 2010 Looking for a way to monitor social media activities and results on a tight budget?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

AUGUST 4, 2010

Those that scare me the most are the customers (in our case, members) that we never hear from, quietly “suffering&# and stealthily canceling without providing an opportunity for us to remediate their experience(s). Also, coming from a marketing and PR agency… I'm not sure I would touch that case with a ten foot pole.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Scoop.it

NOVEMBER 2, 2021

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. Reading has a place at the table, but it’s generally only done when people – your prospects – have the time, which isn’t always the case.

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Single Grain

MARCH 27, 2020

Study the blogs in your industry that publish for a similar audience and take note of topics that you have yet to cover. Your network is a unique tool in your tool belt. Identify popular bloggers and social media profiles that are a hit with your audience. What are other blogs publishing? 3) Ask Your Network for Ideas.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Single Grain

APRIL 4, 2023

Guest Posting Links: These are links published on other websites when you contribute as a guest blogger as part of your content marketing strategy. Free Tool Links: These links are acquired by creating valuable and relevant free tools related to your niche. Press release links help gain backlinks from relevant media outlets.

Link Building 59

Link Building Lead Scoring Lead Ranking SEO 59

Hubspot

APRIL 20, 2012

A blog is meant to be a social tool. The more you link to others, the greater likelihood one of those bloggers will return the favor. If you create a comprehensive resource list, it will be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves. Use Your PR Skills.

Ad Building 28

Ad Building Advertising Agencies Case Study Case Studies 28

Webbiquity

APRIL 29, 2014

event sponsorships, community outreach, analyst coverage, trade association membership) components. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Convergence: Merging Disciplines Between PR and Marketing by InNetwork. The PR Strategies SEOs Haven’t Learned by Siege Media.

Paid Content 100

Paid Content Branding Brand Identity Multi-Channel 100

Hubspot

MAY 26, 2021

A blog is meant to be a social tool. The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. Expert roundups can be a great tool for building relationships with influencers. Volunteer to be the subject of a case study.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. They teach you about the most effective marketing tools, share their must-reads, and much more. Become A Blogger. Heidi Cohen's Actionable Marketing Guide.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. According to this marketing study , the highest performing teams are 2.3x Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 9, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. The basic strategy behind any successful marketing is transparency and creativity. Im Jay Baer.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

JUNE 14, 2012

Jill : If that was the case, Bank of America would have killed it last year. We really try to make an effort to understand not only just at the macro level, like using a social media monitoring tool going in, but also at the micro level. Jay : Yeah, it’s a great case study for you going forward now too to evangelize internally.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Webbiquity

JULY 17, 2018

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Scale your brand with these six PR + Content Marketing strategies.

PR 183

PR Paid Content B2B Thought Leadership B2B Marketing 183

Webbiquity

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. How are marketers planning to allocate budgets this year?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

SEPTEMBER 9, 2019

Check out our video 6 Ways to Exponentially Increase Traffic to Your Content : Dive Deeper: [Case Study] The Content Sprout Method: How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions. Amazon did a study that showed that for every extra second it takes the website to load, they lose $1.6 Brand Queries.

Lead Scoring 92

Lead Scoring Lead Ranking Dwell Domain 92

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? Some of them actually bring good results.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76