Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. You knew that you had us—we personally were going to go and obsess over saving your company money—and it was small enough scale and they had backups, that it was okay to do it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

OCTOBER 9, 2012

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? 2) Listens to the Buzz. What are they talking about? It’s about dialogues, not monologues.

Social Media 28

Social Media Communities Work Management Media 28

Sharpspring

APRIL 15, 2022

And both loyalty and brand recognition hugely contribute to your company’s sales funnel. Let’s look at how to create an effective social media sales funnel: Create Diverse Social Media Content. Social media is a powerful traffic generation channel yet clicks don’t always translate into sales. Make Information Easy to Find.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Webbiquity

MAY 31, 2022

Showcase Pages allow you to build personalized content for multiple buyer personas and reach out to prospects in a more targeted way. As your group expands, you can start sending personalized emails to your group members to convert them into leads. a 200% increase in outreach engagement).

Linkedin 336

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 336

Convince & Convert

SEPTEMBER 14, 2010

The sales or support representative should speak directly through whatever medium the contact prefers. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? It’s about having a strategy for making your company or organization more like a person and less like a machine. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Does that make sense?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. All of us have influences. Today, my fiance prevails.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.

Class 80

Class Long Tail Marketing Blogger Media 80

Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. CRM systems help track every aspect of a customer through sales and into ongoing support.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Think of it as the digital word-of-mouth that not only elevates your online reputation but also drives targeted customers to your website, resulting in increased sales and growth.

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. He’s a great Twitter follow , he’s an even better person. So my first question for you would be for your personality, do you consider yourself to be more creative then than technical? I highly recommend this. Blake Emal: Really?

SEO 40

SEO Paid Content Budget Programs Tools 40

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Webbiquity

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Kiesha Easley shares her personal story of transition from Twitter newbie to expert and offers 10 tips for getting retweets she learned along the way including sending direct messages, tweeting others’ blog posts and responding to interesting tweets.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Audience: Senior Executives, Marketing, Business Development and Sales Professionals. Tweet This!

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Will Social Media negativity draw CEO types more into the fray? Can you tell who the “blahs&# are if you aren't using Social Media? Customer Service? A lot to think about.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. I am a management professor that practices personal branding and speaks about SM. In some cases these are members of the media.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Biznology

FEBRUARY 4, 2014

Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Why would it be any different when it comes to blogger and influencer outreach marketing? And, if it is newsworthy, what’s in it for me, for the blogger, for the reader? Photo credit: Jenn Durfey.

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. Sales enablement. Provide solutions and start them on the sales funnel. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

MAY 26, 2021

The person receiving the link is the one who refers to a link as a backlink. The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. Do some outreach when you have big news or a great piece of content.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO makes your website visible to potential customers so that you can make sales. Measuring allows you to track which efforts tend to drive the most traffic, and attract the most interest, leads, and sales.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JULY 17, 2018

You work with sales, content, SEO, and customer care champions to promote targeted messaging. So, unless you utilize the combined power of inbound and outbound marketing tactics , your words won’t stand out in the age of omnichannel sales cycles. First, the PR team pitches media persons, bloggers and influencers daily.

PR 183

PR Paid Content B2B Thought Leadership B2B Marketing 183

Biznology

JUNE 4, 2013

million, and I don’t have minions, Guy and I share our belief that in order to do business online, make money, build clout, grow influence, and drive sales is to forget the top influencers and focus, instead, on everyone else. In this way, the buzz of nobodies begets the attention of somebodies and not vice versa.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80

Convince & Convert

SEPTEMBER 20, 2010

link] Patrick Curl First off I agree that slow is good, and that there's really no other way to really build the level of trust that Social media has to build in order to be successful – after all it isn't about fast sales, it's about life-time customers.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161