Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. This includes account-based marketing and expanding their pipelines.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Work Management 210

Work Management Paid Search Agency Marketing Management Advertising Agencies 210

Sana Commerce

AUGUST 27, 2022

Discover everything you need to know and do to start your B2B e-commerce project. But it’s also a useful reminder checklist if you’re about to start a replatforming project for your current online store. The best way to start your e-commerce project is to determine your business needs and goals. Get the factsheet.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Tomorrow People

OCTOBER 3, 2017

These days pretty much everyone has got the message, and 88% of B2B marketers are using content marketing in their strategies. The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the bandwagon, means that the world is awash with content marketing. They know your audience.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 98

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 98

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. We have divided these experts based on the niche they talk about the most. Stelzner He is the founder of the Social Media Examiner blog. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Velocity Partners

DECEMBER 13, 2023

You either: Adapted your core story, messaging and tactics for a narrower Ideal Customer Profile (ICP). Or you: Made up new messaging and tactics for a narrower ICP – totally distinct from your core story. Every decision you make (about focus, budget, campaigns, metrics etc.) We get it, you have to build demand.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

MKT1

JANUARY 11, 2024

But, figuring out what tools to use for your specific company amidst all the noise and testing tool after tool to find the perfect fit can be a full-time job ( even if you use AI to research these AI tools!). Good news: This is basically our full-time job at MKT1. Kathleen and I are marketers and investors. suggest which tools to use.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Sprout Social

SEPTEMBER 30, 2022

We spoke to several social selling experts to understand what it means and its value to salespeople. Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? What is brand awareness? After all, you need to be able to recognize a brand to trust and buy from it. After all, you need to be able to recognize a brand to trust and buy from it. Every customer journey begins with the same step. It is the bedrock of your sales funnel.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

B2B Marketing 40

B2B Marketing Digital Marketing Funnels Marketing Funnels Mobile Marketing 40

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! 1. Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Brandpoint

APRIL 26, 2021

Following Tony Soprano and his family (and his “family”) through his exploits as a mafia boss in New Jersey has been a great way to pass the time this spring, but I’ve surprisingly found some hidden gems of knowledge in the story, too. You don’t need to have seen it to understand these marketing lessons. You gotta speak the part!

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Vision Edge Marketing

OCTOBER 11, 2018

You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. In the B2B world, this want and/or need is typically to solve a business problem. Therefore a key part of any business is to be clear about the problem you solve.

Ad Building 178

Ad Building Work Management Business Marketing Management 178

Pam Didner

AUGUST 16, 2020

It’s also important to build your sales network by hiring local sales reps or local channel partners. Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? Talk to your potential customers and get to know them.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Pam Didner

MARCH 17, 2021

However, it creates challenges for marketing, especially content creation and management. There are many elements to unpack in that statement: consistency, customization, relevance, conversion, and cost management. You need to make a conscious trade-off among these elements. Know who your internal stakeholders are.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Adobe Experience Cloud Blog

MAY 3, 2019

New opportunities to grow your business beyond your current market come up every day. Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. You’ve been learning about different customs, values, culture, and language.

Marketing Management 133

Marketing Management Business B2B Thought Leadership Advertising Agencies 133

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Lattice’s HR and people management templates.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

SalesIntel

NOVEMBER 8, 2021

Too many companies continue to cling to their data B2B providers, even when those data platforms no longer fit the business or are no longer providing ideal data. On top of this time-consuming management, relying on outdated data can increase vulnerability to serious risk factors—from customer dissatisfaction to security breaches.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 59

Hinge Marketing

MAY 22, 2015

And it can often be a challenge to stay on top of what’s happening in professional services marketing marketing. 10 Essential B2B Marketing Strategies for Your Professional Services Firm Thanks to the evolving tendencies of buyers, B2B marketers have more strategies at their disposal than ever before.

Work Management 48

Work Management Marketing Management Service Advertising Agencies 48

Webbiquity

MARCH 8, 2018

This is because consumers know these celebrities only engage with these brands based on paid sponsorships, and as such, are less likely to trust their recommendations. This is because consumers know these celebrities only engage with these brands based on paid sponsorships, and as such, are less likely to trust their recommendations.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. No one knows that feeling better than trucking companies. Freightliner Trucks dives into nostalgia There’s something about human nature that makes nostalgia so enticing.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Circle Studio

DECEMBER 19, 2018

Doing what matters most, fixing what’s broken and adding what’s missing can make your marketing more effective than ever. Doing what matters most, fixing what’s broken and adding what’s missing can make your marketing more effective than ever. In the A/E/C world, proposals are synonymous with marketing.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Pam Didner

SEPTEMBER 16, 2020

In addition, many of you are likely wearing multiple hats and need to understand multiple roles to better support your sales team. In addition, many of you are likely wearing multiple hats and need to understand multiple roles to better support your sales team. Roles based on management scope: Individual Contributor.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Unbounce

JULY 6, 2020

Let me confess to you now: I didn’t have a clue what I was doing. But I’ve learned a lot since my first campaign— and what I know for sure is that I did almost everything wrong. . But I’ve learned a lot since my first campaign— and what I know for sure is that I did almost everything wrong. .

Lead Capture 145

Lead Capture Paid Content Lead Ranking Lead Scoring 145

Heinz Marketing

OCTOBER 4, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Heinz Marketing

JULY 20, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. And the real winner is the one who can tell the best story, the one who can articulate value.”

Sales Management 115

Sales Management Top of Funnel Work Management Peer-to-peer 115

Pam Didner

JULY 5, 2020

However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? What are some examples of account-based marketing? How much budget do you need? How much budget do you need? What tools are necessary to implement ABM?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86