Optinmonster

NOVEMBER 9, 2021

Here’s the exit popup example they used: A content upgrade is simply a more in-depth or a higher-value version of a particular blog post. A really great way to do that is by using an exit-intent® popup to suggest blog posts that are related to the one they were just reading. Better act now before someone else gets your room!

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Convert

MAY 26, 2021

Molly is the former UX Research Manager at Google, former Director of User Experience at Uber, and is now the new Director of User Experience at Booking.com. Peep is the Founder of CXL , which is quite possibly the premier blog on CRO. It’s a conversion rate optimization agency, blog, and training platform all in one.

Conversion Rate 111

Conversion Rate Linkedin Optimization Conversion 111

Litmus

NOVEMBER 29, 2019

In the original blog post , Google called it an “opportunity to modernize one of the most popular places where people spend their time” as well as “a powerful way for developers to create more engaging, interactive, and actionable email experiences” for the over 270 billion emails sent every day. Can you actually send an AMP-based email?

Paid Search Agency 67

Paid Search Agency Interactive Marketing Google Email Marketing 67

Optinmonster

FEBRUARY 12, 2024

Let’s say you run a free travel blog site with an email list of 2000 subscribers. Booking.com uses FOMO in its hotels listing page to encourage more bookings. Gated content is an online asset, such as blogs, infographics, webinars, or downloadable templates that you can only access after taking a specific action.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Porch Group Media

JULY 11, 2019

Travel with experiences at its core was one of 2018’s major travel trends but 2019 will take it even further, says Booking.com. Data management systems are not new, however previous solutions were cumbersome and often required a massive undertaking by IT of both time and resources. Over two-thirds of U.S. Think with Google).

Trends 40

Trends Marketing AI Marketing Management Loyalty 40

Convert

SEPTEMBER 8, 2021

Booking.com uses multivariate testing to test out new unique features to specific audiences and then measures their performance before rolling them out sitewide. Live chat, blog, and knowledge base with more to come. They have a resource hub with tips, video tutorials, help community, and more. Or consult their resource page.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Convert

MAY 9, 2023

If you’re reading this blog post, you know the power of experimentation. and the myriad conferences and blogs in our space, it’s not uncommon to incorporate experimentation into product and marketing teams anymore. Calculate the resources you would need to feasibly achieve those outcomes. But I’m preaching to the choir.

Buy 64

Buy Lead Ranking Budget Programs Tips 64

Convince & Convert

MARCH 24, 2016

With more than 2 millions blog posts published every day, you need a way to make your content stand out. You might have heard that Google likes blogs that constantly update. So why have we seen so many blog posts that are about 400–500 words? Find the costs of accommodations through Booking.com or Airbnb.

Content 166

Content Lead Scoring Lead Ranking Template 166

ClearVoice

SEPTEMBER 19, 2019

Macy’s was the marketing industry’s headline story of the summer when it announced that it would shift most of its influencer resources over to an employee influencer network, tapping Macy’s staff to create content, share and represent the brand as the Macy’s Style Crew. Some people applauded the move, while others decried it.

Storytelling 63

Storytelling Impressions Examples Paid Search Agency 63

Convert

JANUARY 24, 2022

We created this list based on criteria we believe are relevant to anyone looking to fill their A/B testing feed with top-quality posts and resources from some of the best minds in the field. Where he speaks about A/B testing: Analytics-toolkit.com blog LinkedIn. Where he speaks about A/B testing: LinkedIn Twitter Speero blog.

A/B testing 72

A/B testing Work Management Marketing Management Paid Search Agency 72

Scoop.it

APRIL 22, 2021

However, modern-day marketers are micro-segmenting their prospects and customers based on their previous interaction with the brand, resources downloaded, their past purchases, and the kind of products or services searched for. . Take a look at this AMP email by Booking.com.

Marketing AI 88

Marketing AI Email Marketing Trends Privacy Policies 88