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Time for a B2B Public Relations Tune Up

Schubert B2B

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) Inbound Activities.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. These directories are generally best for new business websites. Sites like Inc.,

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Content Already Fuels Everything. Now Act Like It.

Contently

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

The key here is offering value-driven content that solves problems, answers questions, and provides insights for your target audience, such as: Whitepapers & eBooks: Whitepapers, guides, and eBooks are perfect content assets for diving deep into complex topics relevant to your industry, positioning your brand as a thought leader.

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How Your Content Can Save You From a PR Nightmare

ClearVoice

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Case studies.

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The Demand Generation Strategy Guide

Zoominfo

Some marketing activities at the top of the funnel include: Content marketing : This involves producing valuable, educational, and actionable content such as blogs, eBooks, videos, whitepapers, and videos. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

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The Demand Generation Strategy Guide

Zoominfo

Some marketing activities at the top of the funnel include: Content marketing : This involves producing valuable, educational, and actionable content such as blogs, eBooks, videos, whitepapers, and videos. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.