SnapApp

MAY 12, 2015

The modern B2B buyer does a huge amount of research during their purchase process. A study by Acquity Group found that 94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product, and 55 percent of B2B buyers conduct online research for at least half of their corporate purchases.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. I think that’s enough wisdom for one blog post, so I’ll end this one right here.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. 2010 B2B Content Marketing Research. Director of Marketing, Marketo. Ann Handley.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. It would be impossible to cover everything about it in one short blog post.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

MAY 8, 2011

Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. Bill Binch and I answered these questions in the Marketo Revenue Masters webinar about Provocation-based Selling. Thanks for your follow-up questions.

Peer-to-peer 48

Peer-to-peer Budget Programs Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This webinar had over 1300 marketers register to learn about lead nurturing from Sergio Balegno, Sr.

Lead Nurturing 48

Lead Nurturing ROI Leads Lead 48

Hinge Marketing

NOVEMBER 26, 2015

And according to our research , 47% of firms plan to develop a content marketing program in the near future. You have three separate blog posts. You can also host a webinar for your clients and prospects discussing key findings or topics from your guide. For this example, let’s use a published guide.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Adobe Experience Cloud Blog

JUNE 20, 2010

I read marketing automation white papers, sat through marketing best practices webinars, and participated in community forums, trying to optimize my marketing automation know-how. Lessons Learned: A Reflection on Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Automation 48

Content Standard

OCTOBER 21, 2014

Consider external educators, third-party experts, and researchers—as well as paid writers, journalists, and influencers. If you start with a webinar, create a white paper. Then a set of blogs, which you can use to create an eBook , an untold amount of LinkedIn Group discussion prompts, and company status updates.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. from those we do not. Mid-stage content.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

MAY 17, 2011

It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. Commit to lead nurturing.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. During the webinar a simple nurturing campaign was presented. At Marketo we call this a drip campaign. So why is Email Segmentation important anyway? .

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Research shows that 68% of people would rather learn about a new product or service from a short video than other mediums. Here’s a great video marketing hack from Marketo.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Heinz Marketing

MARCH 21, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Our teams worked together on the latest iteration of this state of lead management research and it was something that your team did in 2017. Doug : I am so happy to be here, Matt. Thanks for having me.

Work Management 82

Work Management Marketing Management Budget Programs Marketing Budget 82

ClearVoice

OCTOBER 27, 2023

It involves research, evaluations, negotiations, and multiple decision-makers. It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Keyword Research for B2B Keyword research is the cornerstone of any successful SEO campaign.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Conduct B2B marketing research in 15 minutes or less. Best of B2B Marketing. February 2010. Great stuff in February. 0160; Remember?

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

SmartBug Media

DECEMBER 17, 2019

If you use a marketing automation tool like HubSpot or Marketo , you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. Secondary offers (case studies, consultations, webinars, and more) should be shown through another form or specific CTAs on the thank you page.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. Whether your company is researching a cure for a disease, trying to improve education, or developing ways to make the world a cleaner or safer place, there are businesses who can help your company do it better, faster, and cheaper. Again, the list goes on and on.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Convince & Convert

MARCH 18, 2016

All the research says that 70% of marketers are creating more content this year than ever before. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys. Here are all our webinars. Here are all our white papers. That’s probably true for you.

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

Valasys

DECEMBER 2, 2019

Researching from the B2B marketing research papers, the B2B marketing project topics, the B2B marketing magazines & the B2B marketing international journals are just some ways marketers to expand their knowledge base. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Huptech Web

OCTOBER 27, 2023

Create a white paper on a relevant eCommerce industry topic, such as The Future of eCommerce in 2023 , and require users to fill out a form to download it. Host webinars featuring eCommerce experts discussing the latest industry trends and innovations. Some forms also request additional data such as company and industry.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Rev

NOVEMBER 20, 2018

CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. Whether your company is researching a cure for a disease, trying to improve education, or developing ways to make the world a cleaner or safer place, there are businesses who can help your company do it better, faster, and cheaper. Again, the list goes on and on.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Hinge Marketing

JULY 6, 2022

Search engine optimization (often just called SEO) is the process of making your online content, such as blog posts and services pages, easy to find through search engines like Google. If you publish educational blog content, use keyword research to make your blogging more strategic. Research Studies.

Lead Generation 143

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 143

Content Marketing Institute

JANUARY 14, 2019

This is the basic lifecycle chart I came up with after brainstorming, researching, and collaborating with my team. Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. High-quality SEO blogs. Web pages and site guides. Lead magnets and e-books.

Top of Funnel 104

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 104

SmartBug Media

NOVEMBER 15, 2019

In creating content to support your SaaS marketing strategy, writing original, forward-thinking blog content and articles that position your brand as a team of innovators and thought leaders is essential to success. Or co-promote a webinar, which expands your respective reach. Position Yourself As An Authority. Segment and Automate.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Many of these are authored by the team at Marketo, but certainly not all of them.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

ClearVoice

OCTOBER 28, 2019

In fact, according to research from WordStream , an online advertising software company, anywhere from 3 percent to 10 percent is a healthy conversion rate. I’m assuming that because you’re reading this ClearVoice blog you already know a thing or two about creating excellent content, and that you have that element covered.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Adobe Experience Cloud Blog

NOVEMBER 6, 2012

by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? Leverage LinkedIn.

Lead Qualification 48

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 48

Atomic Reach

NOVEMBER 9, 2018

As Content Marketing Institute states, small businesses with blogs generate 126% more lead growth than companies without blogs. Websites with blogs have 434% more indexed pages than websites without blogs, says Tech Client. consumers made a purchase after reading a recommendation on a blog.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Strategy 85

xiQ

AUGUST 8, 2015

But Gartner research (see here and here ) indicates a very different contemporary buying reality. The research also found that, across all buying streams, buyers emphasized that interactions with sellers — technical demonstrations, sales presentations tailored to my company’s need – should be about the buyer’s needs.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Adobe Experience Cloud Blog

APRIL 23, 2012

And don’t assume that every potential buyer has the same challenges, or the same reasons for researching a new product or service. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze. Plan your Content.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. In the webinar, Coveney detailed an 11-step plan for creating a lead-nurturing blueprint.

Lead Nurturing 45

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 45

LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. In the webinar, Coveney detailed an 11-step plan for creating a lead-nurturing blueprint.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

LeanData

OCTOBER 13, 2015

It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects. In the webinar, Coveney detailed an 11-step plan for creating a lead-nurturing blueprint.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

xiQ

AUGUST 8, 2015

But Gartner research (see here and here ) indicates a very different contemporary buying reality. The research also found that, across all buying streams, buyers emphasized that interactions with sellers — technical demonstrations, sales presentations tailored to my company’s need – should be about the buyer’s needs.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48