article thumbnail

What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated?

Domain 334
article thumbnail

Domain Optimization Tactics for Improving SEO

seo.co

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Shorten your domain length. Keep subdomains clear and optimized.

Domain 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors. A domain name increases your organic reach.

Domain 129
article thumbnail

Content Marketing For Small Business: Thriving when big domains dominate the SERP

Brightedge

The post Content Marketing For Small Business: Thriving when big domains dominate the SERP appeared first on BrightEdge SEO Blog. In a number of industries, however, there are sites that dominate the search engine results pages and seem nearly impossible to overtake.

SERP 71
article thumbnail

Five Benefits of Blogging: Why Blogging Matters for Marketing Success

Launch Marketing

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147
article thumbnail

Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 205
article thumbnail

Increase Your Domain Authority With Quality Backlinks

Brightedge

What is domain authority and why is it relevant for backlinks? Domain authority is not used by Google or other search engines and it is not an actual ranking factor for SEO. It was created by Moz as an indicator of success for your domain. Blog Category: Other

Domain 93