Launch Marketing

APRIL 26, 2023

Whether it is using a SWOT analysis or Porter’s Five Forces, there are several ways to analyze all aspects of a competitor. This element of the marketing strategy helps outline who the competition is and what needs to be done to differentiate the new product. This is where competitors come into play.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Vision Edge Marketing

JANUARY 30, 2024

The ability to adapt , differentiate , and stay ahead of the competition is often rooted in the feedback and suggestions of the customers. SWOT and Competitive Analysis : Reevaluate your business’s strengths, weaknesses, opportunities, and threats. Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Heinz Marketing

DECEMBER 26, 2023

In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact. A comprehensive picture of an organization’s strengths, weaknesses, opportunities, and threats (SWOT). This assessment serves as a compass guiding businesses toward making informed decisions.

Business 112

Business Analysis Work Management Forecasting 112

Launch Marketing

FEBRUARY 7, 2024

To assess your position or the position of competitors in the market, the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is one strategy that helps identify action items. How is your product differentiated compared to competitors? Here are some questions to get you started.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand. What are they posting on social media? What’s their email marketing strategy?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Exo B2B

SEPTEMBER 19, 2023

This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. Here are some examples of tactical recommendations you could include in your strategic action plan: Content marketing campaigns: create a detailed editorial calendar for the regular publication of blog posts.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Launch Marketing

JANUARY 11, 2023

It is essential to understand how competitors are positioning themselves and notice any key differentiators they are using. The goal is for your messaging to stand out amongst competitors, which happens through key differentiators and unique value propositions. Contact us today or request a free marketing consultation!

Effectiveness 62

Effectiveness Brand Identity Branding B2B 62

Sprout Social

NOVEMBER 30, 2023

Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Total amount of content: If they have a blog, see how many posts have they published. Use their approach as a guide—or try something entirely different to differentiate your brand. Publishing whitepapers/ebooks?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Digilant

JANUARY 30, 2024

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. One simple, yet effective approach for this assessment is a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Zoominfo

MAY 11, 2020

A product development team, on the other hand, may need to use big data analytics and the Internet of Things to differentiate their customer experience and engagements. Look at past win/loss analysis data per region to develop a SWOT analysis on each major local competitor. But don’t forget about your sales territory plan.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Marketing Insider Group

NOVEMBER 16, 2021

Expect more on this from me in future blogs, articles, and presentations now that I am focused full-time at Wolters Kluwer Compliance solutions (both “day job” and “midnight projects”) upon Thought Leadership. While Martech solutions continue to grow, net any “churn”, the “megatrend” is at the platform level.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Vision Edge Marketing

NOVEMBER 28, 2023

Use this information to identify your strengths, weaknesses, opportunities, and threats (SWOT) and create your SWOT table. Essential Element 4: Building Competitive Differentiation A well-crafted strategy that results in competitive differentiation is the key to standing out from the crowd.

Webinar Metrics 225

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 225

Valasys

MARCH 9, 2023

This aids in your differentiation and niche discovery. This is known as SWOT analysis. This will speak to the audience most likely to support your business. Research your Competition Understanding your competition is crucial when it comes to branding. Observing what your rivals are doing will help you stay one step ahead of the curve.

Startups 52

Startups Effectiveness Ad Building Brand Identity 52

Hubspot

MAY 19, 2020

With tiers, you can differentiate perfect fits from the “good-not-great” fits. SWOT analysis of the target account. Editor's Note: This blog post was originally published in April 2017, but was updated for comprehensiveness and freshness in 2020. Matching companies with the appropriate ICP and ICP level can get tedious FAST.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Optinmonster

MARCH 22, 2024

Customer Segments : How do you differentiate between customers? There are a couple of analytic tools that can be helpful for this section: PEST and SWOT. When done prior to a SWOT analysis it can help you identify the strengths, weaknesses, opportunities, and threats that may be present to both your company and your competitors.’

eCommerce 73

eCommerce Planning SWOT Business 73

Oktopost

DECEMBER 8, 2020

Their website and everything they publish on it (blogs, whitepapers, ebooks, testimonials, newsletters, etc.). They do this by finding ways to differentiate themselves from their competition. When analyzing your competitors, look for the themes and ideas in their messaging that function as differentiators. The imagery they use.

Analysis 111

Analysis SWOT Peer-to-peer Top of Funnel 111

Scoop.it

JANUARY 31, 2023

Perform SWOT Analysis A SWOT analysis identifies strengths, Weaknesses, Opportunities, and Threats related to your competitors. When performing a SWOT analysis, ask yourself a few questions: What are the strategies of my competitors that work well?

SWOT 83

SWOT Business Analysis Burn Rate 83

Heinz Marketing

AUGUST 28, 2023

This insight can help you differentiate your offering and position it effectively. Analyze their social media presence, blogs, and the types of content they produce. SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor.

Webinar Metrics 85

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 85

Hinge Marketing

JULY 25, 2016

There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. Develop strong, easy-to-understand differentiators that set you apart from the competition. To learn more, check out my previous blog post on organic growth. We’ve all been to this strategic planning retreat.

Work Management 48

Work Management Marketing Management Service Marketing & Strategy 48

SocialPilot

JANUARY 21, 2024

These tools can scan various platforms, forums, and even blogs, differentiating between neutral mentions, praises, and complaints. Conduct a SWOT Analysis Continuous introspection is the key to sustained success in social media customer service. Prioritize mentions based on their urgency and potential impact.

Social Media 87

Social Media Marketing Management Service Ideal Customer Profiles 87

Tomorrow People

SEPTEMBER 27, 2022

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. Define your target market and buyer personas.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. This is especially important in a B2B context.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hinge Marketing

JUNE 5, 2017

High-growth firms use their marketing strategy as a differentiator. By giving some thought to what makes your firm unique, you should be able to develop compelling differentiators — one or more clear reasons to select your firm over an apparently similar one. Often these key business insights are organized within a SWOT analysis.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Sharpspring

DECEMBER 15, 2020

At its core, competitor analysis helps one business differentiate itself from others in your industry. If you’ve been in marketing for any period of time, you’re probably familiar with SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

Analysis 52

Analysis Paid Content Paid Search Agency SWOT 52

Sharpspring

JANUARY 28, 2020

This is a good area to include a SWOT analysis, brand differentiators, product-specific information and an abbreviated competitor analysis. If your content strategy includes social media, video, blogging or other outlets, you should include any specific information about how to create this content.

Guidelines 64

Guidelines Brand Identity Branding Paid Search Agency 64

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). How to Convert Readers into Clients on Your Blog , May 26, 2010. 7 Tips for Getting People to Your B2B Blog , June 4, 2010. B2B Blogging Excellence , May 25, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hinge Marketing

NOVEMBER 22, 2013

By understanding external perceptions and gaps, you’ll then be able to pinpoint differentiators. Repurpose this content on your website by leveraging various format types like blogs, white papers, and videos. Which is more valuable: white papers, published articles, or blog posts?

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

Valasys

AUGUST 6, 2019

Establishes brand equity & a brand resonance which differentiates the brands from their competitors. Videos are used by 63% of the marketers as marketing assets for social channels & have surpassed blogging, used by only 60% of them. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

OCTOBER 26, 2015

Customers, employees, blog readers (sound familiar?), The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) You can also download our SWOT analysis template. but more on that later.

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28

Directive Agency

MAY 9, 2017

Mediums: eBooks, Podcasts, Blogs. Mediums: Video, Blog, Podcasts. Type 2: Blog and Resource Content. After you have your core content in its place, we pivot into crafting exceptional blog and resource content. We have found that the following types of blog and resource content perform well for B2B: How to.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hinge Marketing

SEPTEMBER 11, 2017

This follow-the-herd marketing mentality, of course, does nothing to differentiate the firm from all the other mid-sized firms out there. But they have decided to do that by differentiating themselves from other accounting firms to gain a sustainable competitive advantage. A differentiator must pass three tests. Click To Tweet.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96