Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. After all, you have calls to make, quotas to hit, and demos to run. Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 2. Hubspot Sales Blog. 3. SalesLoft Blog.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

Marketing Insider Group

AUGUST 18, 2020

Again, a common choice here is HubSpot CRM, which has been built from the ground-up to seamlessly move between inbound marketing and core sales functions. HubSpot defines demand generation as: “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations.

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Marketing Insider Group

AUGUST 30, 2021

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. For example, Brand A’s top priority might be building out their blog content library, while Brand B might be focused on building a larger social media following. Does it track analytics?

Template 363

Template Top of Funnel Enterprise Management Work Management 363

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 104

Hubspot Planning CMS Development Marketing Automation Services 104

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

JANUARY 18, 2022

Buyers just starting their research, on the other hand, probably won’t be ready for product demos and strong CTAs to “buy now!”. Hubspot research has found that hyper-personalized (or “smart”) CTAs perform more than 200% better than basic ones. Add social media buttons to all of your blog posts. Image Source. Scarcity marketing.

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. Read several blog posts? Start your free trial?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Marketing Insider Group

MAY 25, 2021

Source: HubSpot. Content/channels for the awareness stage: Blog posts. Product demos. Product demos. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey. Social media. Whitepapers. Infographics. Social media.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Blogging is one of the best ways to show up for your audience consistently. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Another way to look at the customer journey is as a flywheel instead of a funnel. This one’s a given.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

KoMarketing Associates

MAY 27, 2020

Back in 2014, when this extension was born, my colleague, Mike Pickowicz, wrote a blog post that covers the key benefits of this extension and they all remain up to date. Schedule A Demo. Watch Live Demo. HubSpot Partner. You can add as many callouts as you want but usually, 4 or 6 will show in a single ad. Not really.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

SmartBug Media

JULY 12, 2023

I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. I couldn’t make an alarm go off in his brain, but I COULD have HubSpot send him a text message—which, these days, is pretty darn close. Wings for everyone! Hello, marketing and sales automation.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. I couldn’t make an alarm go off in his brain, but I COULD have HubSpot send him a text message—which, these days, is pretty darn close. Wings for everyone! Hello, marketing and sales automation.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Marketing Insider Group

FEBRUARY 3, 2020

Blogging alone is 13 times more likely to produce positive ROI, a HubSpot study notes. When you combine blogging with videos and other content, the potential is nearly unlimited. You might think “content,” and your thoughts go immediately to written blog posts. Educational videos.

Marketing Budget Creation 264

Marketing Budget Creation ROI Paid Search Agency Marketing Budget 264

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Marketing Insider Group

JUNE 23, 2020

In this blog post, we’ll discuss what a web strategy is and outline the most important factors to focus on, so you can have a successful strategy in place for the remainder of 2020—and beyond. Add an option for users to instantly view a pre-recorded demo of your software or product. Add a chat feature or chatbot (we love Drift!).

Marketing Websites 279

Marketing Websites CMS Development Marketing & Strategy Marketing Agencies 2 279

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. HubSpot, of course, is not the only vendor offering email sequences and much of the advice below is applicable to whichever solution you’re using.

Work Management 117

Work Management Marketing Automation Services Marketing Management Hubspot 117

Zoominfo

AUGUST 17, 2021

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. Use HubSpot data to personalize chat greetings.

Hubspot 100

Hubspot Top of Funnel Conversion Sales Qualified Leads 100

Marketing Insider Group

NOVEMBER 9, 2020

Content types: Blogs, long-form, social, etc. For us, Hubspot sort of competes with us on content, but not in any way in the real market. In developing your blog editorial calendar , we also want to make sure you have content for top-of-the-funnel, middle-of-the-funnel, and bottom-of-the-funnel.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

KoMarketing Associates

MAY 3, 2022

This can be tracked in sales or lead generation software, such as HubSpot. . This metric might include tracking form fills, demo sign-ups, email registrations, or downloads. . Whether you’re sharing blog posts or products, pay attention to what content earns more clicks. . Optimize Your Blog for SEO .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JULY 12, 2018

Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. A personalized demo can be scheduled online automatically with a calendar scheduling app that chooses the salesperson based on availability or turn. This makes setting up live demos easy and painless on both ends. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

SendX

NOVEMBER 8, 2019

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them.

Open Rate 284

Open Rate Practices Best Practices CAN-SPAM 284

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post.

Lead Ranking 213

Lead Ranking Promotion Trends Top of Funnel 213

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Learn from the Pros

AUGUST 28, 2024

In our previous blog , we explored how to build a strong foundation for Account-Based Marketing (ABM) using HubSpot. Now that you’ve identified your target accounts, created coverage plans, and built content hubs, it’s time to execute your HubSpot ABM strategy and optimize for success.

Account Based Marketing 52

Account Based Marketing Hubspot ABM Paid Content 52

Sage Marketing

JULY 18, 2024

This is where HubSpot can assist you. In this blog, we will explore how you can leverage HubSpot B2B marketing to enhance your lead generation, refine your customer segmentation, and, ultimately, maximize your ROI. Key Features of HubSpot for B2B Marketing HubSpot offers a range of powerful features tailored for B2B marketing.

Hubspot 52

Hubspot Ideal Customer Profiles ROI CMS Development 52

DiscoverOrg

MAY 23, 2018

Is someone who has read one of your blogs a “qualified lead”? How about if they read 10 blogs? What if they read one blog and attended a webinar? What about one blog, one webinar, and one ebook download? Other activities, such as reading a blog, should get a lower score. So let’s start there.

Top of Funnel 257

Top of Funnel Lead Ranking Marketing Qualified Leads Lead Scoring 257

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Additionally, tools like Salesforce and Hubspot make detailed metrics accessible. Now, tailored demos or deep-dive webinars come into play.

B2B Sales 200

B2B Sales Webinar Metrics B2B Peer-to-peer 200

Convince & Convert

NOVEMBER 12, 2024

Brands like Salesforce and HubSpot use long-form YouTube content for product demos, case studies, and thought leadership discussions. Hear more about the B2B social strategy at Salesforce on Episode 631 of the Social Pros podcast.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Webbiquity

AUGUST 19, 2024

A great way to do this is by writing blog articles on industry-specific topics to capture your audience’s attention. You can offer them a free trial (or demo), which can lead to them becoming paying customers. Ideally, you’ve been building an opt-in email list over time. This can be done if you export LinkedIn sales navigator list.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Contently

DECEMBER 26, 2022

Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Watching on-demand software demos. Filling out a demo form. Filling out gated content forms.

Lead Ranking 168

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 168

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content).

Top of Funnel 190

Top of Funnel Budget Programs Content Marketing Marketing Management 190

Contently

NOVEMBER 7, 2019

When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. They’re looking for educational content to help them answer some of their questions and concerns—think blog posts, e-books, and how-to webinars. More blog traffic?

Work Management 151

Work Management Webinar Metrics Marketing Management Ad Building 151

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Publish case studies on a blog. This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years. Let's dive in. AI will level out the playing field.

Hubspot 80

Hubspot Lead Ranking Lead Scoring Outreach 80

Oktopost

FEBRUARY 5, 2025

Unlike traditional content formats like blogs and whitepapers, podcasts provide a conversational and engaging way to connect with listeners on a deeper level. Listeners who engage with your podcast posts may visit your website to explore your offerings, download resources, or sign up for a demo.

Top of Funnel 71

Top of Funnel B2B Thought Leadership Sales Qualified Leads Lead Scoring 71

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy. Demographic profiles.

Lead Scoring 117

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 117

Scoop.it

APRIL 13, 2021

Blog Posts. Blogging is the bread and butter of your content marketing strategy. More than half of marketers list blogging as their top priority – and for good reason, because marketers who prioritize blogging generate 13 times more ROI than those who don’t. Product Demos. Effective TOFU Content Types.

Top of Funnel 111

Top of Funnel Enterprise Management Work Management Marketing Management 111