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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Content that gets instantly downloaded or sent to the reader’s inbox works much better than content they need to wait or work too hard for. Can be instantly accessed.

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Why Video Books Are The New eBooks

Vidyard

As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. A vBook (video book) is an upgrade to the tradition eBook. So let’s take a look at why the vBook is the better option than the traditional eBook. Downloads Are Only a Fraction of the Picture.

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13 of the Best Marketing Blogs and Newsletters to Become a Stronger Marketer

ClearVoice

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

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vBooks (Video Books) Are An Upgrade From Traditional eBooks

Vidyard

As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. A vBook (video book) is an upgrade to the tradition eBook. So let’s take a look at why the vBook is the better option than the traditional eBook. Sure they downloaded it, but then what?

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual). Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly. Conclusion.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. A one-time download of that kind of content doesn’t mean anything from a sales-readiness perspective. Mock up some scenarios in your shared spreadsheet.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

They visit websites where they read blog posts, watch product videos, or download a guide. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM.