A Scorecard for B2B Marketing Operations [Download Evaluation]
SEPTEMBER 30, 2016
Each of the items below is assigned its own weighted score value, so download the scorecard and rack up your points accordingly: Web analytics platform. An attribution solution integrates with multiple other types of marketing technology, including the CRM. Advanced, multi-touch attribution solutions track all marketing touchpoints across the entire funnel and show those interactions inside the CRM. Attribution data organized by account in the CRM.