The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 42 David Food Board International Contact David Food Score: 31.33 47 Coro Saldaña Contact Coro Saldaña Score: 31.15

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Thinkers360

APRIL 28, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 8 Maria Papacosta MSC Marketing Bureau Ltd Contact Maria Papacosta Score: 42.54 36 Aarron Spinley SPINLEY.CO

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

Thinkers360

MARCH 1, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! There you can filter by any topic of interest from over 85 cutting-edge business, technology, and sustainability topics.

Education 123

Education B2B Thought Leadership Thought Leadership Lead Scoring 123

Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Webbiquity

MARCH 3, 2020

Differentiating a product is (usually) easy. Differentiating professional services is hard. And yet—each professional services business, in IT, digital marketing , accounting, or any other function, is unique. Getting digital products to market is a tough business. Take an IT services business for example. The Lessons.

Enterprise Management 261

Enterprise Management Work Management Marketing Management Marketing Proposals 261

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

B2B Digital Marketer

MAY 23, 2024

Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead. In this episode, you’ll learn: The importance of aligning sales and marketing for success. Strategies for scalable go-to-market processes.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 52

Webbiquity

JULY 26, 2022

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. These errors can range from product-market fit misfires to marketing strategy and post-launch mistakes. Maintaining your data and integrating sales and marketing for alignment is essential in B2B operations.

Startups 254

Startups B2B Business Budget Programs 254

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 102

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. It also offers built-in marketing optimized for search. Total reviews: 380.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Thinkers360

MAY 18, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 10 Monte Clark relevant social marketing Contact Monte Clark Score: 42.88 17 Aarron Spinley SPINLEY.CO

Startups 64

Startups B2B Thought Leadership Thought Leadership Lead Scoring 64

Thinkers360

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Thinkers360

FEBRUARY 16, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 35 Sarah Scudder Marketing Maven Contact Sarah Scudder Score: 33.98 Contact Norman Katz Score: 34.70 30 Gordon Donovan SAP Contact Gordon Donovan Score: 34.59

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 16, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 38 Jeff Stollman Rocky Mountain Technical Marketing, Inc. Contact Jeff Stollman Score: 30.95 Score: 30.36

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 100

Planning Paid Search Agency Advertising Benchmark Analysis 100

Thinkers360

MAY 13, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 34 Jon Ingham Jon Ingham Strategic HR Academy Contact Jon Ingham Score: 31.21

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 61

Marketing Insider Group

AUGUST 13, 2020

Find one that works with your current customer relationship management (CRM) program, if applicable. If you don’t already use a CRM, invest in one when you roll over your CX to a centralized CCaaS. As AI technology gets smarter through machine learning, you may even be able to leverage AI to build marketing content.

Ideal Customer Profiles 274

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 274

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. Firstly, it’s important to recognise the rules of the market you’re in. Red and blue ocean markets. The term ‘blue ocean’ refers to uncontested market spaces. According to W.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Thinkers360

APRIL 14, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 72

Thinkers360

MARCH 15, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 58

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 58

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Lake One

JULY 18, 2023

One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Goodish Agency

JUNE 1, 2023

With this, the founders identified a need within the market for an easier way for businesses to pre-qualify clients. By automating activities, such as pre-qualifying clients and connecting iSoftpull with existing tools like CRM or email systems, we optimized their workflows and enhanced productivity.

Paid Search Agency 96

Paid Search Agency Business Advertising Agencies Sales Qualified Leads 96

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. This ensures that your products and services remain relevant and competitive in the market. Which of These 8 Growth Strategies Are You Implementing?

Work Management 232

Work Management Marketing Management Marketing & Strategy Planning 232

Velocity Partners

NOVEMBER 29, 2023

It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. This blog outlines what can go wrong when companies with multiple offerings try to simplify — and then how you can get it right. And this confidence counts for double right now.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

Hinge Marketing

FEBRUARY 22, 2024

That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. We’ve selected five key findings from the study that firms like yours can use to compare against your own marketing strategy as you drive toward sustained growth. Why the change?

Studies 76

Studies Top of Funnel Marketing Budget Peer-to-peer 76

Zoominfo

FEBRUARY 28, 2018

Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. 1. Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. Don’t let this happen to you! Keep reading!

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Thinkers360

FEBRUARY 2, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

ClearVoice

AUGUST 16, 2023

In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Thinkers360

FEBRUARY 23, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 48 John Clark Spark Contact John Clark Score: 32.34 49 Andrena Logue Experiential HealthTech Contact Andrena Logue Score: 32.24

B2B Thought Leadership 58

B2B Thought Leadership Design Thought Leadership Lead Scoring 58

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Thinkers360

JANUARY 19, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52