Zoominfo

AUGUST 2, 2018

Welcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more.

B2B 100

B2B Buyer Personas Zoominfo B2B Sales 100

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Metadata

DECEMBER 3, 2020

I try to really come in once you’ve hit broad market fit, but you haven’t found distribution in marketing fit. But I think from a marketing perspective, my background is more on the content, brand, product marketing, communications side of things, and so that’s the angle that I come at it. That’s my persona.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

I try to really come in once you’ve hit broad market fit, but you haven’t found distribution in marketing fit. But I think from a marketing perspective, my background is more on the content, brand, product marketing, communications side of things, and so that’s the angle that I come at it. That’s my persona.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

BuzzSumo

APRIL 29, 2021

Ok, it wasn’t anything like a Buzzfeed post, but it is now the most shared post on content marketing in the last 6 months. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our multi-channel content promotion strategy. Cornerstone content.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The inescapable conclusion is that the use of social media in a B2B setting is more popular than most people would expect. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

JULY 20, 2012

There are a couple of lessons here that I want to tease out. Eric: Well, you’re kind of hitting on the, kind of the lynch pin, and I think the sort of the faltering of Digg and also sort of the lesson we wanted to tease out for this conversation is that you kept mentioning community. It’s not your blog.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Content Marketing Institute

NOVEMBER 28, 2018

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. BONUS TIP: MVMT’s blog isn’t limited to text.

Content Marketing 87

Content Marketing Brand Identity Branding Planning 87

Convince & Convert

APRIL 8, 2010

Cool, and a difference-maker, but not 100% transformative. Because as a content consumption device, the iPad is simply without peer. Little iPhone games like solitaire become substantially more engaging on the iPad. As a content creation device, the iPad is pretty much pointless for anything exceeding a two paragraph email.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 1, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox? When insights like yours start to become the norm, then you know a new technology has hit the “mature&# mainstream. Great post, Jay. Did you review?

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution.

Top of Funnel 111

Top of Funnel FAQ SERP Content 111

Contently

MAY 19, 2016

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. scatter//fold (@Scatterfold) January 21, 2016. Tell us your story.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Online Marketing Institute

DECEMBER 23, 2010

Place SEO in Proper Hands SEO has never been well understood by most B2B decision makers. It should learn from itself and its PPC sister to become more targeted and relevant to the intended audience. When a new website or piece of content is created, some expect that content to immediately shoot straight to the top of the results.

SEO 40

SEO SEM Paid Search Agency B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The inescapable conclusion is that the use of social media in a B2B setting is more popular than most people would expect. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Outgrow

OCTOBER 19, 2021

Welcome to the Marketer Of The Month blog! Exploring the story of Respona from creating content to solving the problem of lead generation. Solving the marketing puzzle: SEO and content. Solving the marketing puzzle: SEO and content. Will video content be at its peak by 2022? With The Lead Innovator of Respona.

Traffic 52

Traffic Paid Content Top of Funnel Work Management 52

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM. White Papers.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Adobe Experience Cloud Blog

JANUARY 10, 2018

In this blog, I will outline the formula that successful brands use to turn leads into sales with webinars. Webinars have become so common that there’s a lot of noise around the format. Data from your own content. Your most engaged leads are those who are consuming your content on a regular basis.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Full Circle Insights

JULY 12, 2021

In March 2021 , Full Circle Insights launched a new product bundle, Full Circle Enterprise, which combines the company’s popular Response Management, Campaign Attribution and Digital Source Tracker products. Content Optimization Reference Sheets. Planning Your 2nd Half to Hit Annual Goals. Additional Resources.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

MARCH 23, 2021

Company Offers a Combination of Three Popular Products — Funnel Metrics, Campaign Attribution and Digital Source Tracker — at a 15% Discount. The challenge is turning all that data into intelligence that gets used to drive better decisions,” wrote Ross Graber, Vice President and Principal Analyst at Forrester in his blog. White Papers.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Hubspot

JULY 13, 2017

If you're not providing them with quality content that their mom, friend, or coworker could have sent them , you're just another brand in the crowd. Are they a decision-maker or an influencer? If you’re a salesperson, what lessons can you pass along to your marketing counterparts from the front lines? Next up: creating content.

Account Based Marketing 70

Account Based Marketing ABM Sales Management Work Management 70

Full Circle Insights

MAY 10, 2021

maker of comprehensive sales and marketing performance measurement solutions, today announced a major enhancement to its popular Digital Source Tracker product: Journey Explorer, which allows marketers to visualize the customer journey. Content Optimization Reference Sheets. Planning Your 2nd Half to Hit Annual Goals.

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59

Hubspot

APRIL 5, 2017

What happens to small brands that hit on marketing gold, kind of by accident? Image Credit: Iconosquare Blog. Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014. Brands around the world capitalized on the craze and amplified the popularity of "The Dress." The takeaway for us?

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Hubspot

MAY 22, 2018

We will expand the store into an art center including: A fine art gallery, offering original art at, or near, wholesale prices; Musical instruments/studio space; Classrooms for art/music lessons; Art/Music books; Live music/coffee bar; Do-it-Yourself crafts such as specialty T-Shirts, signs, cards, ceramics for the tourist trade.

Startups 101

Startups Top of Funnel Work Management Business 101

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. hejhejnatalya Click To Tweet.

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Customize the stage layout to focus on the content and people that matters most. Make meetings more inclusive.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Customize the stage layout to focus on the content and people that matters most. Make meetings more inclusive.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52