Hinge Marketing

SEPTEMBER 7, 2016

Don’t scream in bold letters about being the best. Instead, teach your readers something about your area of expertise, and let your readers realize that you’re the best choice. But don’t get too abstract—use how-tos and practical, tangible language to demonstrate that there are achievable solutions to their problems. 300+ words.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Hinge Marketing

JUNE 25, 2014

And results from our recent study of over 500 professional services firms back up that idea. To achieve this high growth status, however, your website must be optimized for online lead generation, acting as an anchor for the rest of your online activities and initiatives. Why invest in a lead generating website?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Anything Goes Marketing

MAY 12, 2007

How can we further optimize our practices to increase the amount of leads we generate? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. What does this mean for marketers and online lead generation? link beside it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

markempa

MAY 9, 2007

« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Hinge Marketing

JULY 16, 2015

Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. Meet Your New Best Friend: The CRM.

CMS Development 48

CMS Development Work Management Marketing Management Marketing & Strategy 48

LEADership

AUGUST 7, 2014

B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

Hubspot

AUGUST 17, 2011

We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Increase online visibility and traffic? Grow revenue through better online lead generation ? Online marketing runs on software. They Establish the Big Picture. Know about product updates.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Advertising Agencies Ad Agencies 28

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You? February 2010.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Outbrain

JULY 17, 2022

According to a 2021 State of Marketing Report , most surveyed marketers rate lead generation as their number-one priority for the next 12 months. If this includes you, you’ll want to include these online lead generation best practices below as part of your strategy this year.

Online Lead Generation 37

Online Lead Generation Lead Generation Lead Ranking Lead Scoring 37

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hinge Marketing

AUGUST 27, 2014

The decision makers will likely be interested in case studies and other hard evidence of your business successes. Download our Online Lead Generation Guide below to learn how. Dividing your buyers up by industry can be a good place to start your persona development. What are their pain points? On LinkedIn or Google+?

Buyer Personas 48

Buyer Personas Work Management Marketing Management Service 48

Hinge Marketing

DECEMBER 9, 2013

If you knew enough of the right people, you could build a thriving practice. In fact, one of our recent studies of buyers of accounting services shows that better expertise or specialization was more likely to tip the scale in favor of the winning firm than was an existing relationship. It’s All About Relationships.

Cost per Acquisition 48

Cost per Acquisition CPA Planning Work Management 48

Hubspot

SEPTEMBER 1, 2016

From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. It’s much like traditional PR, but in the online space. Case studies. Inbound Marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78