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How to Use SlideShare for B2B Lead Generation

Hinge Marketing

Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. There’s data to support higher growth for firms that generate more leads online as well.

Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

And results from our recent study of over 500 professional services firms back up that idea. But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads.

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How to Get Some ???Quick Wins??? for Your B2B Lead Generation


Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. 5 Easy Ways to Reward Your B2B Lead Generation with Quick Wins. B2B companies are steadily moving share of budget from offline to online marketing and lead generation.

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You can increase your odds success by adding a lead nurturing program.

How to Create Compelling Technology Client Case Stories

Hinge Marketing

When performing research for our book Inside the Buyer’s Brain , the Hinge Research Institute asked over 1,300 buyers and sellers of professional services to identify the best ways to market to buyers: Buyers consider a reputation for results the most important factor by a wide margin.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Best Practice (46).

10 Effective Website Copywriting Tips for Marketing Your Technology Firm

Hinge Marketing

Your tech services firm is under online scrutiny by prospective clients—at least, it should be. Don’t scream in bold letters about being the best. Instead, teach your readers something about your area of expertise, and let your readers realize that you’re the best choice. But don’t get too abstract—use how-tos and practical, tangible language to demonstrate that there are achievable solutions to their problems. Which leads us to….

7 Habits of a Highly Effective Inbound Marketing Agency


We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Increase online visibility and traffic? Grow revenue through better online lead generation ? Online marketing runs on software.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.