The Real Bottom Line: Open Rate and Customer Engagement
OCTOBER 3, 2018
billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand their budget for email in the same period to leverage this growing audience. This begs the question, what happens to deliverability when attention is solely on the bottom line? There is a perpetual concern in the email community that open rates are falling.