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The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand their budget for email in the same period to leverage this growing audience. This begs the question, what happens to deliverability when attention is solely on the bottom line? There is a perpetual concern in the email community that open rates are falling.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. This amounts to 15k opens.

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Seven Best Practices for Building and Growing a Subscriber List

Act-On

Below, Kordek and other thought leaders join the party to offer their best practices for building an effective subscriber list. In my experience, most companies don’t think the sign-up flow through very well. Our client’s email list consisted of approximately 350,000 subscribers, was producing about a 3 to 5 percent open rate and less than a 1 percent click-through rate. Always give people a ‘Next Best Thing to Do.’

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

5 B2B Email Marketing Best Practices You Need to Try

Optinmonster

5 B2B email marketing best practices. 3 of the best B2B email marketing examples you can learn from. By the end of this post, you’ll know how to craft the perfect B2B emails that get high open rates, high conversion rates, and, of course, more revenue for your business.

The Definitive Guide to Email Deliverability

SendX

He in fact quoted for every $1 they spend on the email they end up making $38. Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. Well, that's what this ultimate email deliverability guide is all about. You won't just rave about more opens or better click-through rates. Introduction.

5 Email Deliverability Best Practices to Boost Your Inbox Reach

Ladder.io

Most marketers focus on their email content before anything else, but deliverability is an equally important metric that has a massive impact on your email marketing success. It’s critical to consistently reevaluate your deliverability practices to identify weaknesses and look for ways to increase your outreach. This guest post will cover some of the most effective strategies for improving your email deliverability and reaching out to as many contacts as possible.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Every subscriber has a different level of interest or skill in your niche topics. Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. Increases your email list engagement rates.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Every subscriber has a different level of interest or skill in your niche topics. Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. Increases your email list engagement rates.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You have a message to share with your audience, and email marketing is one of the best ways to promote it. Email marketing best practices for content creators. With these 25 email marketing best practices, we hope you will walk away with a better understanding of how the elements inside an email marketing strategy come together and how to implement these practices into your own strategy. Email subject lines can make or break your email open rates.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You have a message to share with your audience, and email marketing is one of the best ways to promote it. Email marketing best practices for content creators. With these 25 email marketing best practices, we hope you will walk away with a better understanding of how the elements inside an email marketing strategy come together and how to implement these practices into your own strategy. Email subject lines can make or break your email open rates.

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. The question is, will your subject lines drive users to delete, open, or flag your messages as spam? The risks to a sender’s deliverability and reputation are very real. We’ve all seen such offers in our inboxes: “$$$ Act Now!” Best practices.

5 B2B Email Marketing Best Practices You Can't Afford to Miss

Martech Advisor

If you’re looking to improve your email marketing results, implement these five email marketing best practices! Email is perhaps the best medium for B2B organizations to generate leads and drive conversions. The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Mention the important information in bullet points.

10 Tips for Killer Email Deliverability Results

eDataSource

That’s what the black art of email deliverability is all about. Fortunately, you can fix all your deliverability problems by following this handy list of 10 Deliverability Best Practice tips… and by staying in a Holiday Inn Express for a few nights. Use as many of these action words in your subject lines, preferably in ALL CAPS: 100%, Free, Bargain, Discount, Don’t Delete, Fast Cash, For You, Great, Prize, Cheap, Save, Winner, Cash, Urgent, etc.

The Truth about Cold Email

DiscoverOrg

Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities that all of us find in our inboxes, or more likely our spam folders. In fact, SPAM IS LEGAL in the United States. In fact, the name of the relevant statute says it all: you CAN SPAM (Act). This often surprises people, so I’ll say it again: it is legal in the U.S. Download our free ebook, What Happened to Email Deliverability? What is spam?

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9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet. What else determines email deliverability?

9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet. What else determines email deliverability?

Remember when they said GDPR would kill email? It didn’t.

Litmus

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Few Brands Saw Major Cuts in List Size. Our research shows that 60% of brands who are complying in full or in part with GDPR saw either no effect on list size or a loss of less than 10%.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. 3 items that should be in your 2010 email budget by BtoB Magazine. Use e-mail for what e-mail is best at!

Sender Reputation: Your Role in Improving Your Deliverability

ConvertKit

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. At any point in the conversation, the message could bounce. Delivery rate is different and refers to number of emails successfully delivered divided by the number of emails sent. Open Rate.

Email Marketing 101: Tips and Best Practices

Anything Goes Marketing

Email Marketing Best Practices Looking for some up to date best practices? This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies. There were a few articles that stuck out for me: Key Elements of a Winning Opt-in Offer: Provides some good copy tips to entice prospects from providing you their email address.

The Key to Email Deliverability is Reputation

Marketo

Mentioned in a previous post, Top 5 Resources for Email Deliverability , the Return Path paper, Your Reputation Hold the Key to Deliverability , provides best practices for improving sending reputation at your company. If time is of the essence, take a look at the summary below: Data That Drives Email Deliverability. The five data points to keep in mind include volume, complaint rates, ‘hard-bounce” rate, spam trap hits and authentication.

3 Strategies for Maximizing Email Deliverability

Marketo

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. To maximize your email deliverability, you need to be familiar with these three deliverability tactics: 1.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

In spite of all the abuse of the medium that’s been perpetrated over the years either maliciously (in the case of spammers) or simply as a result of ineptitude by well-meaning but ill-informed marketers, consumers and business decision makers alike continue to be willing to exchange their email addresses for the promise of valuable information on a regular basis. That means email marketers need to be more thoughtful and creative in terms of attracting subscribers.,

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

In spite of all the abuse of the medium that’s been perpetrated over the years either maliciously (in the case of spammers) or simply as a result of ineptitude by well-meaning but ill-informed marketers, consumers and business decision makers alike continue to be willing to exchange their email addresses for the promise of valuable information on a regular basis. What are the most effective techniques for building an opt-in email list?

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Keywords in your email body These are also known as SPAM trigger words.

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23 Terrific Email Marketing Guides

Webbiquity

However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers, and drive leads and sales through email marketing. So what are the most effective tactics for building an opt-in email list today? What are the best practices to maximize open and click-through rates?

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Interpreting Email Metrics During the Holidays

Modern Marketing

The National Retail Federation now expects sales in November and December to increase 3.6% As increased volumes of email are deployed by senders, there are the critical metrics to keep in mind to ensure deliverability health is not skewed by inflated sending. As such, it is possible that open rates or click-through rates will fall during this time—though aggregate engagement levels remain the same. In fact, the opposite is true.

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Questions from the 5 Futuristic Email Tactics Webinar

Marketing Action

These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are setting these ideas into action. 1) What are some creative ways you can use to get your messages opened and read? The design of your email plays a big role in helping make that happen – or preventing that from happening. Here are ten essential best practices to guide you when you design your emails.

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

What’s the best way to test my theories to come to a clear course of action? “My open rates are bad and getting worse.” ” If your open rates are under 15% and trending down, that’s definitely a problem that needs fixing. Perhaps you’d try some really vague, mysterious, and intriguing subject lines to entice people to open. Behavioral cues are strong in email. “My click rates are bad and getting worse.”

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What is a bulk email blast?

SendX

Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). In such cases, sending a mass email is cost and time-efficient. Just a few features of the product listed in bold typography. In Delhi or in LA. What did you miss?

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SharpSpring Guide to Understanding Email Metrics

Sharpspring

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. Open Rate. Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. In that case, the soft bounce will automatically be considered permanently undeliverable and set to unsubscribed in SharpSpring to prevent further delivery attempts. Unsubscribe Rate. Open Rate. Click Rate.

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Part II: Prepping for Holiday Email Sends

Sharpspring

Email practices of holidays past will not get you into the inbox in 2019, but with SharpSpring’s full suite of marketing automation tools and our email expert’s guidance, we think this year could be your best holiday campaign yet! In the first part of this series , we focused on ways to solve and prevent delivery issues to make way for building and sustaining a positive sender reputation so this year’s holiday mail will experience positive deliverability (i.e.,

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An Email Automation Guide for Marketers Who Take Personalization Seriously

Convert

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? Does it recommend a product or a service that you’ve shown interest in before?

5 Email Metrics that Matter to Marketers

Marketing Action

You can see the results roll in as time goes by. For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. This number will tell you how many valid email addresses there are in your list. Bounce rates: How many emails bounced back? Your campaign’s complaints rate should always be below 0.1%.

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Although there are certainly best practices to lean on, the best way to determine what is right for your customers is through continual testing and close monitoring of performance metrics. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.