KoMarketing Associates

AUGUST 26, 2020

Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. According to LinkedIn, 57% of their B2B content is consumed on mobile. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Paid Media is sponsored content, native advertising and content syndication. How do CPL campaigns take the place of missing events? This is your library of unique content.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

ClearVoice

OCTOBER 27, 2023

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Computer Market Research

JULY 18, 2018

Digital Co-op Advertising - Revolutionize your Co-op Program. Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many believe that digital co-op advertising programs are slowing down the adoption of digital media advertising in the channel.

Work Management 60

Work Management Paid Content Advertising Agencies Marketing Management 60

Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

KoMarketing Associates

AUGUST 18, 2020

Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. According to LinkedIn, 57% of their B2B content is consumed on mobile. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. Product videos.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Marketing Insider Group

AUGUST 30, 2019

Beyond the spend that’s allocated to marketing personnel and agency partnerships, the top three tactical areas where marketers invested that 10%, as identified by the report, include website development, digital marketing and tradeshows and events. Ride the Rise of Mobile. Ensure that your content is responsive on any mobile device.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

MLT Creative

JUNE 21, 2011

During the planning stages of the event, 2009-11 BMA National Chairman Gary Slack of Slack & Co. ” The immediate responses centered around a common theme: B2B marketers want to be as effective, productive and creative as they can, and need to find ways to break through the barriers that prevent them from doing their best work.

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Martech Advisor

JANUARY 14, 2020

If you are a future-focused marketer, jump in, we’ve got the major highlights from the three-day event of the year! The advances in 5G tech will usher in a new era in mobile and mobile marketing, customer experience, and digital transformation. Learn More: What is Digital Out-Of-Home (DOOH) Advertising?

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Engagio

MARCH 25, 2019

With many of today’s most lucrative industries, including computer software, healthcare technology, marketing and advertising, generating more than half of their revenue through social selling, it’s clear this is the new tool of choice for B2B marketers. Say thank you for an event invite or fulfilling meeting. It’s simple, really.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Martech Advisor

JANUARY 23, 2020

of the total advertising and marketing spends is directed toward them. For example, in 2019, Neilsen found that African American consumers aged 35+ “surpass the total population in their age group by 2% for smartphone ownership,” – indicating that mobile campaigns would probably be more effective for this group.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

DiscoverOrg

JANUARY 22, 2016

Major trends—from big data to the Internet of Things (IoT) to mobile to the cloud—only made threats more sophisticated. As an added barrier for IT sales and security vendors, DiscoverOrg triggers indicate high CIO and CISO turnover …. David Sheidlower, CISO, Global Media & Advertising Firm.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Hubspot

MAY 14, 2018

These encrypted squares can hold links, coupons, event details, and other information that users might want to take with them for referring to later. The best ones give you many options for using your QR code, and compatibility with most mobile QR code reader apps. Optimize the QR's destination page for mobile devices.

Mobile Advertising 101

Mobile Advertising Mobile Marketing User-Generated Content Display 101

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. Note, our own Carlos Hidalgo @cahidalgo , CEO, ANNUITAS is keynoting the RETHINK events! New media like social media and mobile marketing remain popular. Q: How did ADMA get its start?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

QuanticMind

NOVEMBER 20, 2019

Paid search advertising offers huge opportunities to gain exposure and drive revenue during the holiday season, but competition is higher now than ever before. These tactics are not yet mainstream in the PPC marketing fraternity, though, and only a few marketing managers know how to prioritize seasonal advertising tactics to maximize results.

PPC 40

PPC Campaigns Optimization Allocation 40

Learn from the Pros

MARCH 21, 2024

Sponsor content, host webinars, or participate in industry events to gain exposure and build credibility within your niche. Leverage Contextual Advertising – Platforms Utilize contextual advertising platforms that analyze webpage content and serve relevant ads based on keywords, topics, and sentiment.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

ViewPoint

MAY 30, 2012

He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise. Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

OCTOBER 20, 2014

We see advertisers both large and small come and go from every conceivable vertical. Those who can sustain it over the long haul generally fall in to one of two categories of advertisers. The second are advertisers who know their own space from top to bottom and have specific goals. The biggest trend continues to be mobile.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40