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Going Mobile with B2B Marketing

Buzz Marketing for Technology

Mobile campaigns that I have used typically have a higher response rate – I have seen our SMS messages get a 15-20% response rate which is huge if you think about that compared to standard banner ad response rates. The reason is that a message on your mobile device are more personal and are typically not avoided by the recipient.

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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

She sends out a monthly HTML formatted ezine with a branded banner, one article, and a side-bar bio and photo of herself. She needs to “sell herself&# by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. Blog this on Blogger. Share this on del.icio.us.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. Let’s say you’ve outsourced your newsletter and blog content to a professional writer , an expert in your field. The writer gives you content for your blog or newsletter. Blog this on Blogger. Email this via Gmail.

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How to do Lead Nurturing Right

Webbiquity

It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive. Note: this post was originally published on the WebMarketCentral blog in August 2009. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

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Content Marketing Ideas: Rethinking Blogging

Writing on the Web

This year I switched from Typepad to WordPress , and I’m creating a new banner to reflect the changes. When’s the last time you reviewed your site or blog banner? &# But it’s not about “the blog…&#. For a while now I’ve been playing with some ideas. Stay tuned… What are your thoughts?

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Email this to a friend?

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a. 3 Rarely Used AdWords Settings You Should Be Aware Of by Daily SEO Tip. Share this on Bebo.

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