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AI-powered martech news and releases: January 9

Martech

Dappier announced the availability of AskAI banner ad deployment. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. This in-ad unit provides contextual knowledge of user content and offers advertisers a high-attention environment to connect with consumers.

CPM 116
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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is an Ad Click? What is a Banner Ad?

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Cookies fired for home page and medical device page.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Cookies fired for home page and medical device page.

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark Consulting

Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising. With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. Lower CPM/CPC. SUMMARY.

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Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. Active View avg.