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Accessible Content: How to Ensure Your Online Content is Accessible

Scoop.it

You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. Accessible content is any online information with intentional design features to ensure people with disabilities can access and interact with it effectively.

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Account-Based Engagement – Don’t Let Your Data Hold You Back

PureB2B

Now more than ever, teams are running with limited bandwidth and limited budget and need to do what they can to maximize resources to drive better campaigns and Account-Based Engagement (ABE). It should be recent and validated. Enriching and validating your data is a critical first step toward actionable intelligence.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

We Don’t Listen Well Sharon Drew Morgen sets this issue up well: “We hear the words, of course, but we often end up interpreting them well outside the intent of the Speaker. Modern technology, bandwidth and delivery systems make the experience much richer today.

B2B Sales 168
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Inbound Content Marketing: A Powerful Gravitational Force

Hinge Marketing

An inbound content marketing program can range in size depending on the amount of bandwidth a particular team has for implementing the strategy. I am writing this blog post with the intention of ranking for the keyword “inbound content marketing.” You can educate them and validate your expertise with accessible, relevant content.

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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

If you already have an idea in mind, social listening can help you validate if it’s something worth pursuing. Failure to read the room can turn seemingly well-intentioned campaigns or content into a brand crisis. Realistic: With your current resources of time, bandwidth and budget, is your goal realistic?

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6 Elements That Will Make Marketing Automation Work for You

PureB2B

Lead scoring is all about assigning a value based on a lead’s intent to purchase what you offer. The initial verification and validation stage really benefit from a human touch—as does closing the sale. Arriving at this number requires you to identify what matters most to you and your teams.

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6 Elements That Will Make Marketing Automation Work for You

PureB2B

Lead scoring is all about assigning a value based on a lead’s intent to purchase what you offer. The initial verification and validation stage really benefit from a human touch—as does closing the sale. Arriving at this number requires you to identify what matters most to you and your teams.