Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

Social Media 107

Social Media Template Work Management Marketing Management 107

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Vision Edge Marketing

OCTOBER 10, 2017

Ideas for new markets to serve can come from Marketing and anywhere externally or internally, e.g. best customers or a partner, a member of the C-Suite, and Sales or Customer Support departments. Who,” meaning to what market, sub-segments, companies and personas would you be marketing? Answer the Whys. Develop the Hows.

Planning 126

Planning Paid Search Agency Advertising Agencies Bandwidth 126

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Budget Programs 97

Budget Programs Tools Best Practices Enterprise Management 97

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. A powerful pitch, regardless of the circumstances, requires preparation, proof of concept and a plan for execution. Inspiration for your social media marketing pitch.

Social Media 123

Social Media Social Marketing Campaigns Planning 123

Vision Edge Marketing

JULY 26, 2018

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. MarTech still accounts for as much as 20% or more of the Marketing budget.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. For anyone looking to create more impact with their marketing without having to increase their budget, it’s certainly worth crunching the numbers.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 111

Social Media Work Management Marketing Management Social Marketing 111

PureB2B

JULY 6, 2022

Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. Why Marketing Automation?

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Paid Content 133

Paid Content Advertising Agencies Paid Search Agency SMB 133

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

ClickZ

APRIL 18, 2020

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 120

Tagging Marketing Strategy Marketing & Strategy Planning 120

Meerkat Marketing

OCTOBER 21, 2020

Virtual Chief Marketing Officers (Virtual CMO) are becoming increasingly popular as many businesses struggle to understand how they should be marketing during the pandemic. . A Strategic Marketer at a Fraction of the Cost. A Virtual CMO can act as a mentor and teacher to help grow your marketing talent already in place.

CMO 89

CMO Marketing Budget Creation Paid Search Agency Advertising Agencies 89

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Unbounce

JUNE 23, 2020

Can you think of a great piece of digital marketing you came across in the past year? Whatever it was, chances are good that those marketers were using advanced tools to collect data and insights that helped them create a highly relevant experience for you—and that’s what made it stand out. Often, that’s not the case.

Pricing 120

Pricing Price Traffic Budget Programs 120

SmartBug Media

JUNE 14, 2021

With so many marketing automation platforms (MAPs) out there, it can be difficult to decide which one is best for your organization. HubSpot is often touted as the industry-leading marketing automation platform and the father of the Inbound Methodology , which is centered on: “. Markets primarily to SMBs and enterprises.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

Circle Studio

JANUARY 13, 2022

Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Planning a successful website redesign is a long and involved process, and writing an RFP shouldn’t be the beginning of that process. Don’t write an RFP before you’re ready.

RFP 78

RFP Marketing Websites Advertising Agencies Tips 78

Sharpspring

DECEMBER 1, 2021

And the marketing challenges for small businesses are substantial. You’ve clearly proven you’re up for the test, so let’s dive into some marketing challenges you’re likely facing — and how to minimize them. For all businesses, operations tend to take priority over marketing because the business needs to run!

Small Business Marketing 89

Small Business Marketing Planning Business Marketing Automation Services 89

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. Let’s unwrap this package together. Analyzing the B2B Retail Audience. in 2020, with e-commerce sales climbing 18.0%.

Analysis 228

Analysis Budget Programs B2B Work Management 228

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? When thinking about answering this question, my mind goes to a list of seven core responsibilities: Planning. Researching. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

SmartBug Media

NOVEMBER 22, 2023

Optimizing touchpoints requires a lot of trial and error, in-depth market research, tedious data cleanup, and interdepartmental cohesion. Alignment, or cohesion, between teams means your sales, marketing, and customer success departments execute smooth handoffs, follow clear processes, and experience minimal friction.

Work Management 59

Work Management Marketing Management Planning Paid Search Agency 59

Content Standard

OCTOBER 1, 2021

After last year’s all-virtual event, the Content Marketing Institute returned in style with Content Marketing World 2021. The event hosted over 100 sessions featuring some of the brightest minds in content marketing discussing the latest industry trends. Andrew believes a transformation is needed in marketing.

Paid Search Agency 92

Paid Search Agency Planning Advertising Agencies Work Management 92

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. But which developments are real and imminent, and which are hype? HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Porch Group Media

AUGUST 31, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Source: The 2022 Marketer’s Perspective on Mover Marketing. This is not necessarily just a mover marketing problem.

First-Mover Advantage 52

First-Mover Advantage Paid Search Agency Planning Budget Programs 52

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Circle Studio

FEBRUARY 4, 2021

Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Planning a successful website redesign is a long and involved process, and writing an RFP shouldn’t be the beginning of that process. Don’t write an RFP before you’re ready.

RFP 78

RFP Marketing Websites Advertising Agencies Tips 78

Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Larger teams typically use more bandwidth and features, and more than one or two people need access to the tool. higher open rate than regular emails.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content Marketing 100

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Add to that, tight budgets and limited manpower. This core AI technology works behind the scenes to power AI marketing tools, so you get critical, data-driven metrics from social and online data for strategic business decisions.

Marketing AI 84

Marketing AI Branding Brand Identity Planning 84

Hubspot

FEBRUARY 9, 2021

In this post, we'll explain how to create a communication strategy and plan for your business to ensure efficient, cohesive communication with colleagues and customers alike. The next step in this process is to ideate and select measurable actions that will be used to develop a communication plan to achieve your desired outcome.

Template 101

Template Marketing & Strategy Paid Search Agency Work Management 101

Metadata

MAY 8, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. They don’t exist.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. The good news? And that’s made a difference. Not exactly a dream combination.

Buy 115

Buy Video Marketing Template Social Media 115

Martech

OCTOBER 20, 2022

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Only then can we start optimizing, promoting and marketing the site. Marketing Comes First. All design should start with marketing.

CMS Development 88

CMS Development Marketing Websites Paid Search Agency Work Management 88

Litmus

MAY 4, 2020

Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. What steps you took to break down marketing silos—and what results you’ve seen in return.

Allocation 60

Allocation Marketing Proposals Copywriting Bandwidth 60

Litmus

MAY 5, 2020

Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. What steps you took to break down marketing silos—and what results you’ve seen in return.

Allocation 60

Allocation Budget Programs Marketing Proposals Copywriting 60