8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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Why B2b marketers must leverage ratings and reviews for growth

Valasys

In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers. Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. Learn more on Reasons to use Emotional Analytics in B2B Marketing. B2B MarketingPrologue.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Marketers need to convey their brand story through multiple touchpoints including their website & B2B advertising. B2B Marketing

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Word of Mouth Marketing: How to Make It Keep Happening

Metadata

Trust is at the heart of WOMM (word-of-mouth marketing). For a B2B tech company, having great products and helpful customer success people is not enough to move the word-of-mouth needle. Even if prospects knock on your door unattributed, they heard about you somewhere.

AI for B2B Marketing: Roadmap for 2020

Valasys

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Technological advancements have always helped the B2B industry. B2B Marketing

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers. B2B Marketing

How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B Marketing

10 Tips for Building B2B Marketing Campaigns

Valasys

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Building B2B marketing campaigns is all about having proper strategies in place which can be effectively split-tested, quantified & optimized from time to time. Steps to Building B2B Marketing Campaigns.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. Accordingly, personalized campaigns can be created for the prospects. B2B Marketing

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM).

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista).

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). B2B Marketing

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3 Things to Know About Customer Success Marketing

Marketo

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. Sometimes this is done with incentives, but the true success of WOMM is when your customers are happy to provide WOMM without an incentive. Customer Marketing b2b Consumer

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How to Optimize the Cost of B2B Marketing

Valasys

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. B2B buying has always been a tricky proposition. B2B Marketing

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Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. Inbound marketing has been a boon to the unrelenting & non-idiosyncratic framework of modern B2B businesses. B2B MarketingPrologue.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Prelude: B2B marketing is an ever-evolving field. Isn’t B2B marketing tough? Moreover, if you are a start-up, it’s understandable that you have numerous questions about the best marketing practices; particularly at a time when Artificial Intelligence (AI) & Machine Learning have revolutionized the realm of B2B marketing. Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. B2B Marketing

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. In the fiercely competitive modern B2B landscape, lead generation strategies have evolved to target the most relevant people showing the willingness to buy, to improve their experiences through omnichannel marketing & to expedite their journeys through the sales funnel, which ultimately results in optimized sales revenues for the brands.

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How Retention Marketing Paves the Way to Business Growth

Valasys

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). B2B Marketing

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors. As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. Prelude.

5 Imperatives of B2B Content Marketing

Valasys

When it comes to B2B marketing nothing is stagnant, things are fast-paced & dynamic & immobility is synonymous to some serious incongruences in marketing strategies opted for. When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

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Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. Visual Storytelling Assistances B2B Marketers. Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

How can you create consistent, long-term value for prospects and loyal customers? Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience.

How to Use Content to Build Your Brand Voice

Valasys

It is important for B2B companies to build an authentic personality, and develop a unique core set of values so that prospects feel uniformity and humanized touch-points in ways they are being treated. Learn more 11 Ways of Using B2B Influencer Marketing.

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5 Ways to Justify Content Syndication to Your Boss

TrueInfluence

Content syndication – distributing existing content via other venues and contexts — is an established lead generation strategy for many B2B enterprises. So we suggest you start with the basics of content syndication and what it does for your B2B brand.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales.

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. There is no dearth of people who think that monotonous B2B content can’t go viral. Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner.

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Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. These emails can offer prospects with special incentives so that they move further. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42.

4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

Read more on How Virtual Event Marketing Benefits B2B Businesses. Event marketing offers a unique opportunity to the prospects, as well as, the customers to interact with brands on a vibrant platform and get an idea about what the core purpose of the brand is.

How to Build Customer Loyalty with Content Marketing

Valasys

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

According to Zachary Weiner, CEO of Emerging Insider, content syndication is of exceptional value when it comes to B2B organizations that aim at advertising educational content. To keep the Customer Acquisition Cost (CAC) at an optimal & not to scale the Lifetime value (LF); the B2B companies can opt for either a generalized or explicit targeting methodology (keeping in view their niche & audience base). Prologue.

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How to Maximize Online Reviews for Your SaaS Company

Golden Spiral

You might be thinking to yourself — our technology is in a totally different league than the latest Yelp and Amazon queries of a prospect. Your B2B technology company is in a totally different league than top-ranking taco spots and winter boots. Consumers used to rely on W.O.M.M. Online Reviews for B2B SaaS Companies. A select group of review sites applies to B2B technology and SaaS companies.

Content Marketing to Acquire Precious External Business Information

Valasys

B randing lies at the core of every B2B marketing endeavor. Read more on How Omnichannel Reputation Management Assists in B2B Branding. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

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