KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns.

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

JUNE 18, 2015

The key to creating a link building strategy that will endure algorithm updates is through quality relationships and content designed with your buyers and “link friendly” audiences in mind. But you still have to start conversations and ask for people to link to your material. What do you think?

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Valasys

JANUARY 3, 2024

Getting excellent marketing penetration through the use of SEO tactics also involves using the best SEO link building services in order to achieve the right response rate. Here is a look at some of the key takeaways that should be integral to your B2B SEO efforts. A good trick is to turn your online content into videos.

SEO 40

SEO B2B Youtube Link Building 40

KoMarketing Associates

MAY 30, 2018

Generally speaking, these lists help organize specific target audiences in order to better focus tactics and digital marketing objectives. In this post, I plan on identifying five key areas B2B marketers can leverage Twitter lists in their digital marketing programs. SEO Link Building. Influencer Marketing.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. B2B & Local Directories. Besides local review sites, there are also several B2B and local directories that you can claim profiles on.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Align with Link Building Initiatives.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

DECEMBER 16, 2014

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Key Takeaways for B2B SEO Professionals. B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

SEPTEMBER 8, 2015

When an organization doesn’t know what online marketing channel makes the most sense for their business, or they are not very knowledgeable on the differences between SEO, PPC, and social media, we need to explain both the differences and how we leverage all three to generate results. Related Posts.

PPC 120

PPC Social Media SEO Marketing Management 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MAY 26, 2016

With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. So, Why Does Social Matter to B2B Companies? B2B marketers use social media for completely different reasons than their B2C counterparts. Link Building.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JANUARY 30, 2017

As influencer marketing continues to grow in popularity, new research suggests that B2B marketers are still in the early phase of adopting this tactic. The Future of Influencer Marketing” report from Traackr looked at how marketers are integrating influencer marketing (IM) into their overall strategies.

Marketing Report 120

Marketing Report B2B Marketing Allocation Budget Programs 120

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 29, 2017

Of course, not every speaker was strictly marketing or sales focused, but each brought their unique perspectives on being successful in the crowded and competitive business world we live and work in today. In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Inbound links created (via link monitoring solution like MajesticSEO or Open Site Explorer ).

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 10, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be holding a free webinar with BrightTALK next Tuesday, October 16th at 3pm. The webinar will cover B2B SEO tips, including ways businesses can think outside the box and make their SEO efforts fun. Title : Making SEO Fun in a “Boring” B2B World.

Webinar Metrics 120

Webinar Metrics SEO B2B Link Building 120

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. B2B buyer personas become critical in connecting the dots of this process.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO. percent were search engine users.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

B2B Marketing Insights - WE

MARCH 25, 2022

If you’re a b2b company, you know that ranking higher in Google is essential to your success. This blog post will discuss some of the best SEO strategies for b2b companies. We will also provide tips on how to improve your website’s rank in Google search results and what to look for when hiring a B2B SEO agency. Link Building.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? According to our survey of how B2B marketers are doing lead generation , search engine optimization beats “paid search or online advertising” for tactical effectiveness in lead generation. A) Pay per click search advertising. B) Search engine optimization.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. How do you do this?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. From a marketing perspective, Zhihu can be a valuable place for B2B professionals and companies to invest time and resources. Large User Base.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

EMagine B2B Blog

APRIL 30, 2013

You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. But have you delved into the word of guest blogging? Offer Value, Not Brand. And now, for some shameless promotion.

Link Building 40

Link Building Ad Building Effectiveness Blogger 40

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Confessions of a B2B Marketer

AUGUST 16, 2023

Check out our awesome sponsors Fame , they start and grow the worlds most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high priority pages that you wanna rank better within 30 days. hit 200k MRR?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ideal Customer Profiles Outreach 52

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. Link Building and Social Media Process.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Mobile Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. From: How Link Building Management Will Change for B2B Marketers.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

AUGUST 25, 2016

Competitive analyses are extremely important to B2B marketing strategies. When starting a B2B competitive analysis, it can often seem overwhelming. Bonus tip: To improve your backlink profile with fresh quality links we recommend writing 3 rd party articles as well as focusing on link building outreach.

Analysis 120

Analysis Peer-to-peer B2B Domain 120

Zoominfo

DECEMBER 19, 2018

Whether you’re an absolute beginner to search engine optimization or an industry leader, you’ll find helpful tutorials on keyword research, link building, content marketing, technical SEO, and much more. If you work in digital marketing, this channel is for you! Featured Video: Online Marketing Strategy on a Budget.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

JUNE 20, 2019

The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available. So, how do we ramp up the effectiveness of B2B marketing? The answer lies in link building, which is among the #1 ranking factor.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120